Ajmera Realty Makes Key Appointments to Accelerate Marketing Strategy, Redevelopment  

Mumbai, July 30, 2025: In a recent strategic move to intensify the brand’s operational efficiencies, Ajmera Realty & Infra India Ltd has appointed Trusha Seth as General Manager (group marketing) and  Nilesh Shah as Business Head (redevelopment). The appointments are expected to enhance operational focus, strengthen customer-centric strategies and further sharpen the company’s presence in the competitive real estate landscape.

Seth comes with over 18 years of diverse experience in marketing for top-tier real estate, retail and hospitality brands. She brings a deep understanding of integrated brand building and performance marketing.

She has held senior leadership roles at Shapoorji Pallonji Real Estate, Viceroy Properties, Tata Housing and Bombay Realty. At Ajmera, she will spearhead group-level brand strategy, digitalisation, customer engagement and marketing communications, aiming to elevate the brand’s resonance and recall in key markets.

Shah has 30-plus years of experience in project management and strategic development. Known for his executional excellence and ability to align on-ground delivery with long-term business vision, his joining will forge a deeper commitment to the high-potential redevelopment segment of Ajmera Realty.

His role will involve driving acquisition, planning and execution of redevelopment projects with a strong focus on Mumbai’s evolving urban fabric.

“Their expertise will play a key role in strengthening the brand narrative and shaping a robust, agile business strategy that aligns with today’s rapidly evolving dynamics. We are confident of this association and the impact-driven results it will garner in the best interests of Ajmera Realty,” said Dhaval Ajmera, Director (corporate affairs), Ajmera Group.

Seth said, “It’s an honour to be a part of a legacy brand that has played an integral role in defining Mumbai’s real estate landscape. As the market continues to evolve, there lies an immense opportunity to curate meaningful and relatable customer-centric narratives that resonate across audiences and platforms, in turn driving sales and brand recall value of Ajmera Realty.”

She added, “I look forward to leveraging my experience to drive integrated marketing strategies that not only elevate the brand but also deliver real business impact.”

Shah said, “I’ve come to believe that redevelopment holds the key to unlocking the future of urban living, especially in a city like Mumbai, where land availability is a major challenge. I look forward to bringing my experience and execution focus to create meaningful, well-planned spaces that serve both people and the city’s evolving infrastructure needs. It’s an honour to join a legacy brand that stands for trust, quality and long-term vision.”