Assetz Expands North Bengaluru Footprint with 10-Acre Land Deal in Partnership with Fairlark
Bengaluru, October 13, 2026: Bengaluru-based real estate developer Assetz has secured a 10-acre land parcel within the KIADB Hardware Park in North Bengaluru through a partnership with Fairlark Sagar Enterprises Centroid Pvt. Ltd., according to a press release issued by the company.
The proposed residential project will feature at least 1.68 million square feet of estimated saleable built-up area. This development follows the company’s initial joint project in the micro-market, Assetz Sora & Saki. The transaction aligns with Assetz’s strategy to expand its development pipeline across high-absorption, infrastructure-linked growth corridors in the city.
Located approximately 15 minutes from Kempegowda International Airport, the project site sits near established facilities of global technology, aerospace, and engineering firms, including Shell India Markets, SAP Labs, and Boeing. The area features access to Devanahalli, Bagalur, Budigere Cross, Old Madras Road, and Whitefield via existing road networks and the Satellite Town Ring Road. Transportation infrastructure in the corridor is set to expand further with the upcoming Namma Metro Blue Line and the Bagalur Cross Metro Station.
“The scale of this parcel gives Assetz the opportunity to plan a cohesive residential development with the depth and quality that a project of this size demands,” Sunil Pareek, Executive Director, Assetz, said. “There is significant potential to create a development that remains relevant as the surrounding micro-market continues to evolve. At Assetz, growth is not simply about adding acreage; it is about identifying opportunities where thoughtful design, strong execution and capital discipline can create enduring value.”
“At Fairlark, we believe that the success of any development ultimately comes down to the customer — the location they choose, the quality of the home they purchase and the experience they receive throughout the journey,” Madhav Raju, Managing Director, Fairlark, said. “Assetz brings a strong design-led approach and a deep understanding of what today’s homebuyer values, while Fairlark brings its focus on North Bengaluru and its understanding of the opportunities emerging across this rapidly developing corridor. Together, we are creating a development model that combines strategic locations with aesthetically designed homes, quality and customer-centric thinking.”
