Real Estate Developers Shift Focus From Location To Lifestyle In NCR
Delhi NCR, October 27, 2026: Real estate developers across Delhi NCR are expanding their focus beyond physical floor plans and location to emphasize everyday living experience and convenience, according to a press release analyzing the regional property market.
The backdrop to this shift is supported by JLL’s Q2 2026 residential report, which recorded 10,021 home sales across Delhi NCR during the quarter. Gurugram accounted for 43 percent of sales—concentrated along the Dwarka Expressway, Golf Course Extension Road, and New Gurgaon—while Noida contributed 36 percent. Average residential capital values reached Rs 8,333 per sq ft, representing a 9.4 percent year-on-year increase despite sales volumes moderating by 9 percent.
Addressing the evolution in buyer preferences along the Noida Expressway and Sector 150, Prateek Tiwari, Managing Director of Prateek Group, said, “The conversation around a home is moving from how much space a family owns to how well that space supports everyday life. We believe wellness should begin with the fundamentals: daylight, ventilation, usable green areas and places where residents can walk or unwind. For developments along Noida Expressway and in Sector 150, the opportunity is to make these elements part of the residential experience rather than decorative additions. Buyers should be able to recognise value in the quality of their daily routine, not simply in a longer list of amenities.”
Highlighting operational accessibility across Gurugram’s key corridors, Ashwani Kumari of Pyramid Infratech said, “For a family buying a home, convenience is ultimately measured in time saved and effort reduced. Along Dwarka Expressway, SPR and in New Gurgaon, access to workplaces, schools, healthcare and everyday shopping can make a meaningful difference to daily life. Within the development, shared facilities and spaces for neighbours to interact can strengthen the sense of community. The priority should not be to add every possible amenity, but to create a neighbourhood that works across different ages and routines while keeping maintenance costs transparent and manageable for residents.”
Commenting on execution quality in luxury developments, Mohit Gawri, Vice President of Rise Infraventures Limited, said, “A luxury home must justify its price through quality and experiences that remain valuable after possession. We see the strongest proposition in thoughtful layouts, privacy, dependable services and technology that solves practical problems rather than adding complexity. Smart access, efficient lighting and responsive maintenance can support that proposition, but execution matters more than novelty.”
