PropTiger launches digital platform

PropTiger.com has announced the launch of ‘PropTiger Direct’, a one-stop virtual platform across eight major real estate markets of India. The platform has been conceived with the vision of ushering in a new era in digital homebuying, said a press release.

The services include getting real-time property assistance on the platform via a call and online chat or a video meeting with PropTiger’s property experts completely free of any cost. The digital platform, said the release, provides access to multiple projects in different localities of each city, access to digital brochures, project and locality videos, pre-recorded webinars with experts from the area, virtual site tours and complete coverage of site location and locality through drone shoots.

“We have received over 10,000 visitors in the last two weeks and expect the footfall to further increase in the coming days. Average time spent by visitors on the platform is close to 17 minutes, which is very high for digital platforms. We have already changed the way property transactions take place in India, by creating a branded one-stop solution for buyers, and we will continue to bring in more innovations in buying and selling of properties”, said Mani Rangarajan, Group COO, PropTiger.com, Housing.com & Makaan.com.

Rajan Sood, Business Head, PropTiger.com, added, “We are currently hosting 100+ builder booths including prominent brands like Godrej, Brigade, Sobha, Prestige, Purvankara, Shapoorji Pallonji, and Merlin among others. As consumer behaviour changes in the wake of the pandemic, our digital platform will continue to adapt to emerging trends to offer innovative, value-based and integrated products to meet home buyers’ evolving needs.”