Spaces Home & Beyond launches campaign for its latest collection

MUMBAI: Spaces Home & Beyond, the retail home textile fashion brand by Welspun Group, has launched a TVC campaign ‘Find Your Space’ to showcase its latest autumn/winter collection .The commercial, which went on air from Thursdaypan-India, features Bollywood actress Parineeti Chopra, who  has been roped in as the brand ambassador for the company.

The innovative campaign, according to a press release, is all about fashion enthusiast discovering their “own space” beyond the threshold of designs and colours. The new autumn/winter collection by Spaces Home & Beyond, tailor-fits the festive season and evokes a vehement feeling of personal expression among consumers, according to the release.

Speaking on the brand association with Parineeti, Welspun Global Brands MD Dipali Goenka said, “We are looking to reach out to the young as well as the evolving market and believe that Parineeti is an apt representative of Spaces Home & Beyond. She has carved out a unique connect with the young generation, being an icon that she has emerged.”

Parineeti said, “My home is a place where I find my space. I am fond of interior designing, upholstery, carpets, bed sheets, linen and fluffy towels. I am extremely happy to be a part of Spaces Home & Beyond’s family and perfectly connect with the brand.”

Welspun Global Brands Ltd – Retail Division is one of the largest specialty companies in the home furnishing segment. Spaces- Home & Beyond, a division of Welspun Global Brands Ltd., is a premium bed and bath brand offering solutions that blend contemporary and traditional designs.

Drawing its strength in technology from the Welspun Group and its expertise in design from its in-house design studio that harbours some of the best minds in the design industry, the brand has always been at the forefront when it comes to innovation. The brand has always been a pioneer when it comes to superior quality and efficient performance in the bed and bath category of products ranging from towels, bed sheets, quilts, pillow covers, comforters, rugs, blankets, etc.