Aparna Enterprises invests Rs 100 crore to augment manufacturing capacity for VITERO Tiles

National, December 6, 2021: Building materials brand Aparna Enterprises on Monday announced that they have invested Rs 100 crores into their tile division – Vitero Tiles. According to a press release issued by the company, the investment is targeted at expanding the manufacturing capacity of Vitero Tiles at Peddapuram, Andhra Pradesh facility.

With this investment, Aparna Enterprises aims to further strengthen their growth vision for the Vitero segment. Sharing his views on the future plans of the brand, Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Driven by rising consumer demand in both B2B and B2C space, the tile segment is poised to grow in India @ 8% CAGR in the next 5 years. This reflects strongly in the growth trajectory of Vitero Tiles as well. We are already seeing increased demand, bullish market opportunities in this segment and we are expecting to close FY21-22 with 50% growth in tile division. Keeping this growth vision in account, we have invested Rs 100 crores into this business this year, majorly directed towards the expansion of our tile manufacturing capacity. With this expansion, we are also looking to strengthen our product offerings and increase market share in the organized tile market in India”.

At the Vitero manufacturing unit at Peddapuram, Andhra Pradesh, the brand has added another kiln. This addition has doubled the manufacturing capacity of the unit from 15,000 square meter per day to 30,000 square meter per day.

Apart from production capabilities Aparna Enterprises is also aligning their resources to expand their dealer network and their market presence. In FY 20-21 the company had increased their network in India by 23% and this year they plan to further boost it by 30%.

Investment into Vitero marks the second investment of the brand towards strategic business goals this year. Earlier in June 2021, Aparna Enterprises had announced their plans to infuse Rs 100 CR into their aluminum window and door system brand Alteza.