Sushma Group Partners with Bayside Corporations (BCS) to Boost Sales of Premium Kasauli Projects  

Kasauli / November 16, 2024: Sushma Group, a real estate developer with a focus on North India, entered into a partnership with Bayside Corporations (BCS), a company with a focus on luxury selling of Indian real estate, to accelerate the sales of its exclusive projects in Kasauli. This collaboration marks one of the first exclusive selling agreements in the hill station real estate market and aims to achieve a Gross Transaction Value (GTV) exceeding Rs 350 crore, the company said in a press statement.   

As part of this strategic partnership, Bayside Corporations is entrusted with the sale of over 400 units, representing half of Sushma Group’s total inventory of 800 units in the picturesque Kasauli Hills. The collaboration leverages Sushma Group’s expertise in crafting luxury living spaces and Bayside Corporations’ proven sales acumen and expansive network to target high-net-worth individuals (HNIs), NRIs, and discerning domestic buyers seeking premium hill station properties, the statement added.  

Prateek Mittal, Executive Director, Sushma Group, commented on the partnership: “Our alliance with Bayside Corporations is a pivotal step toward expanding the reach of our luxury hill projects. These developments embody the tranquility and opulence that discerning buyers seek in Kasauli. With Bayside’s expertise, we aim to not only achieve but surpass our ambitious sales targets, bringing unparalleled value to our customers and investors.”

Through this partnership, Bayside Corporations will focus on enhancing the visibility of Sushma’s Kasauli projects, highlighting their premium design, world-class amenities, and investment potential.  

Umesh Bhati, Director, Operations, Bayside Corporations, says, “The partnership with Sushma Group aligns perfectly with our commitment to delivering high-quality real estate experiences. With growing demand for properties in hill destinations like Kasauli, we aim to create a seamless purchasing process while maximizing the market potential of these exceptional developments.”

Ambika Saxena, Director, Corporate Communications, adds, “The growing popularity of hill station properties, driven by increased interest in second homes, vacation retreats, and rental income opportunities, presents significant opportunities for both entities. This collaboration is set to redefine the luxury real estate landscape in Kasauli by catering to the evolving preferences of buyers seeking exclusivity, comfort, and scenic living. We are also planning to bring in unique marketing campaigns to enhance visibility of the projects.”