Moen Partners With Bathline Acquaviva to Enter Indian Sanitaryware Market

From Left: William Tan (Regional Manager, South Asia, Moen China Limited), Vinay Gupta, chairman, Bathline Acquaviva group, George Wu (President, WINN Asia, Fortune Brands Innovations (Shanghai) Co. Ltd, Mehak Jain, Director, Bathline Acquaviva Group, Andrew Han (Vice President, Finance & AEC Sales, WINN Asia, Fortune Brands Innovations (Shanghai) Co. Ltd.

New Delhi, February 22, 2025: Global leader in kitchen and bathroom solutions Moen has announced a strategic partnership with Bathline Acquaviva Group to enter India’s rapidly growing sanitaryware market. This collaboration merges Moen’s renowned global innovation and sustainability with Bathline Acquaviva’s decades of expertise in the Indian premium market. The alliance aims to redefine the premium bathroom solutions landscape in India, offering sustainable, high-quality products that meet the evolving needs of Indian consumers.

India’s sanitary ware market, valued at approximately $6.5 billion, is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.74 per cent over the next five years. Moen’s entry into this market comes at an opportune time, with increasing incomes and a booming real estate sector fueling demand for premium bathroom solutions. The partnership is designed to capture the attention of India’s premium segment, combining Moen’s global expertise with Acquaviva’s local knowledge.

Vinay Gupta, Chairman of Bathline Acquaviva Group, emphasized the significance of the partnership: “This strategic alliance allows us to combine Moen’s leadership in innovation with Acquaviva’s deep understanding of the Indian market. Together, we are confident we will deliver exceptional solutions that reflect both style and sustainability.”

In conjunction with the partnership, Moen has also unveiled its first Experience Centre in India, located in the upscale MG Road area of New Delhi. The centre offers customers a chance to explore Moen’s full range of innovative products, including faucets, shower panels, and complete bathroom solutions. This new flagship space reflects Moen’s commitment to delivering premium, innovative bathroom solutions to Indian consumers.

George Wu, President of WINN Asia at Fortune Brands Innovations, highlighted India’s importance as a growth market: “With the real estate boom and rising incomes, India is poised to be Moen’s next growth engine. We are excited about the opportunities ahead.”