Action TESA Unveils Experiential Centre ‘Studio on Wheels 3.0’ at MATECIA 2025

Bengaluru, February 21, 2025: Engineered wood panel products manufacturer Action TESA has announced the launch of its innovative revolutionary mobile experiential center ‘Studio on Wheels 3.0’ at MATECIA 2025, the premier exhibition for architecture and interior products.

Studio on wheels 3.0 is the upgraded version of Action TESA’s mobile experiential center designed to bring the latest trends and sustainable innovations in interior and building solutions directly to customers’ doorsteps. The experiential center will also showcase Action TESA’s cutting-edge products, including HDHMR, BOILO, MDF, particle boards, and flooring solutions, all under one roof. Visitors to MATECIA 2025 will have the exclusive opportunity to explore the ‘Studio on Wheels 3.0’ and experience the superior quality and versatility of Action TESA’s products firsthand. Interior designers, architects, students etc. shall also benefit from the knowledge sharing and insights.

Speaking on the occasion, Action TESA Managing Director Ajay Aggarwal said, “Since its inception, Action TESA has been driven by a simple yet powerful goal – delivering best-in-class products that combine innovation, quality, and reliability. As a testament to our KOI NAHI AISA philosophy, we are extremely delighted to introduce the new version of the mobile experiential center ‘Studio on Wheels 3.0’ aimed at providing first-hand opportunity for all stakeholders to experience the cutting-edge products and design innovations in the INR 8,000 crore engineered wood industry.”

He further added that, “As a market leader and responsible corporate citizen, we are committed to creating sustainable solutions that allow us to give back to the environment what we consume. To achieve this goal, we plan to invest in research and development of innovative solutions while collaborating closely with farmers and other channel partners as well. These initiatives represent our modest contributions to the national agenda of promoting sustainable living and growth across all segments.”.

MATECIA 2025 will bring the business ecosystem in the building material and interior products industry under one roof. The annual event encourages dialogue, discovery, research and analysis and promotion of best market practices through various programmes organized as part of the exhibition. Action TESA’s showcase at MATECIA will grow the company’s exposure to and visibility among global peers, and also deepen its network in cities where the housing and real estate market is experiencing rapid growth.

Action TESA, a part of The Action Group, is the market leader with about a fourth of market share in the engineered wood industry. It is also India’s largest manufacturer of engineered wood panel products in the country.