Mumbai Developer Agami Realty Taps Cricket Legend Sunil Gavaskar for New Brand Campaign

Mumbai, March 16, 2025: Agami Realty, a prominent Mumbai-based real estate developer, has officially launched a new brand campaign featuring cricket icon Sunil Gavaskar as its brand ambassador. The campaign marks a strategic move to align the developer’s identity with the values of credibility, discipline, and long-term legacy—traits synonymous with Gavaskar’s storied career, the company said in a press release.

The initiative is being spearheaded by a flagship brand film that introduces Gavaskar to the Agami family. According to the company, the film is designed to move beyond traditional real estate marketing by focusing on the “narrative of credibility” and “generational continuity.” By partnering with one of the most respected figures in international sports, Agami Realty aims to reinforce its positioning as a builder of trust and lasting value rather than just physical structures.

The association finds a specific physical anchor in the developer’s upcoming ultra-luxury project, “Agami Legends,” located in Kalanagar, Bandra (East). Situated opposite the iconic MIG Cricket Club, the development will offer a bespoke collection of 3 and 4 BHK residences. The project’s name and philosophy are directly inspired by individuals whose achievements have stood the test of time, making the partnership with Gavaskar a natural fit for the brand’s high-end residential ambitions.

Reflecting on the collaboration, Sunil Gavaskar expressed his alignment with the developer’s philosophy. “I’ve always believed that credibility is built with discipline and integrity. For me, a truly progressive developer is one who also honours the city’s roots, its heritage and legacy. A brand that doesn’t build buildings but shapes communities. One that nurtures continuity and builds sustained value. That’s why I’m delighted to partner with Agami Realty, a brand that has enriched Mumbai’s skyline with its thoughtful and considered projects,” Gavaskar stated.

Prashant Khandelwal, Director and CEO of Agami Realty and Joint Secretary of CREDAI MCHI, emphasized that for the ultra-high-net-worth (UHNI) segment, trust is the ultimate luxury. “We believe that for luxury buyers, particularly UHNIs and seasoned investors, trust precedes design. To them, Sunil Gavaskar’s presence signals stability and long-term intent, integrity in high-value decision making, a brand with deep roots in Mumbai’s cultural fabric, and our commitment to legacy over hype. This differentiates Agami Realty from developers that compete primarily on scale, speed or spectacle. The association reinforces that the brand is here to shape Mumbai’s skyline responsibly and enduringly, not momentarily,” Khandelwal said.

The one-year partnership is structured as a sustained integration rather than a temporary promotional spike. Beyond the initial brand film, Agami Realty is rolling out a refreshed website, shorter digital assets, and a project-specific film for Agami Legends. The campaign will utilize a phased, integrated approach across social media, digital advertising, and strategic public relations to ensure the message of “legacy over hype” reaches the luxury market effectively throughout the year. Home Page