AJIO LUXE Debuts in Delhi NCR with First-Ever Offline Store at Ambience Mall Vasant Kunj
New Delhi, May 20, 2026: In a major expansion of its offline retail footprint, AJIO has launched its first-ever AJIO LUXE brick-and-mortar store in the Delhi NCR region at Ambience Mall, Vasant Kunj. The newly opened outlet brings the brand’s highly curated luxury and premium fashion experience to one of North India’s most prominent shopping and lifestyle destinations, reflecting a broader surge in demand for elevated, experience-led shopping among regional consumers, Ambience Mall said in a press release.
The physical storefront has been designed as an immersive and contemporary retail environment, featuring a carefully selected mix of premium international and Indian labels spanning apparel, footwear, accessories, and lifestyle categories. By blending digital-first sophistication with tactile, face-to-face consumer engagement, the debut aims to capture fashion-conscious consumers, luxury enthusiasts, and young aspirational shoppers across the National Capital Region.
The strategic addition of AJIO LUXE further reinforces Ambience Mall Vasant Kunj’s positioning as a preferred destination for premium and bridge-to-luxury retail. Over the past few months, the retail hub has witnessed the sequential launch and expansion of several leading global fashion and lifestyle brands, steadily strengthening its high-end ecosystem and commercial appeal.
Speaking on the launch, Arjun Gehlot, Director, Ambience Group, said: “Luxury retail today is increasingly driven by immersive and experience-led environments where consumers can engage with brands beyond conventional shopping. AJIO LUXE’s first store in Delhi NCR at Ambience Mall Vasant Kunj aligns perfectly with this evolving consumer mindset. The brand brings together contemporary luxury, curated fashion and aspirational experiences, making it a strong addition to our premium retail portfolio. We continue to focus on strengthening the mall’s luxury ecosystem with brands that resonate with evolving consumer preferences and global retail trends.”
