Aparna launches new tile collection

Aparna Enterprises has strengthened its tile brand, Vitero Tiles, by launching a new collection of wall tiles, called Vitra.

Inspired by premium quality, modern design and contemporary aesthetics, the new series will have 56 shades, said a press release. With this new launch, Aparna’s wall tiles’ portfolio will have four series and more than 400 shades, it added.

Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Despite the challenges last year, Vitero Tiles has grown by 13 pc in the last FY and is expected to close the current FY with 50 pc growth. Our new launches envision to provide consumers with high quality and premium design products. Apart from building the portfolio, we will continue to increase tile production capacity and expand our distributor network pan-India.”