ASK Curated Luxury Assets Fund-I, India SIR Team Up to Invest in Branded Luxury Homes

Mumbai, November 25, 2025: ASK Curated Luxury Assets Fund-I (CLAF-I), a distinguished collaboration between ASK Property Fund and the India Sotheby’s International Realty (India SIR), has established a INR 500 crore equity platform with Amavi by Clarks, a new branded residences venture rooted in hospitality and heritage. This strategic collaboration will invest equity capital in branded luxury second homes across hills, lakes and spiritual destinations. The first set of projects has been identified in high-value, drivable locations around the Mumbai Metropolitan Region (MMR), Pune, and the National Capital Region (NCR).

This collaboration marks a significant milestone in India’s luxury real estate. By uniting the strengths of ASK Property Fund, India Sotheby’s International Realty, and Amavi by Clarks, the platform aims to deploy equity capital to create rare residential assets in exceptional destinations—delivering elevated design, premium hospitality and lasting value.

Amavi by Clarks is powered by Amavi’s vision, Brij Hotels’ boutique luxury hospitality experience, and the Clarks family’s eight-decade legacy. Backed by the promoters of Clarks Group of Hotels and Brij Hotels, now a strategic partner of the IHCL (Taj Group), the brand enters the luxury second-home space with deep operational strength and trusted service excellence.

Amit Bhagat, Co-Founder, CEO & MD at ASK Property Fund, said, “India’s Ultra High Net Worth Individuals are increasingly drawn to luxury second homes, and our platform is designed to unlock rare, high-value opportunities in this space. These developments are poised to deliver strong project-level profitability. The fund will benefit significantly from India Sotheby’s International Realty’s deep understanding of the luxury market, its transaction expertise, and its proven ability to unlock value and optimise returns for investors.”

Amit Goyal, MD, India Sotheby’s International Realty, remarked, “This platform brings the India Sotheby’s International Realty ethos to a new asset class—branded luxury villas in rare, sought-after destinations. By combining ASK Property Fund’s investment expertise with our understanding of the luxury buyer and the Clarks Group’s hospitality strength, we are setting a new benchmark for second-home living in India.”

Apurv Kumar, Founder – Amavi by Clarks and Managing Director – Clarks Group of Hotels, said, “We are excited to be part of this platform. At Amavi by Clarks, our focus is on delivering hospitality-led, premium, and de-risked leisure home assets backed by strong governance, trusted partners, and strategic capital. This platform truly reflects that commitment.”

Sachin Agrawal, Founder & CEO – Amavi by Clarks, added, “This platform marks a significant milestone for Amavi by Clarks. Our vision is to become one of the most aspirational real estate brands, and through this platform we are creating an ecosystem that provides customers access to vetted opportunities supported by institutional oversight, data-driven evaluation, and world-class real estate partners.”

Bajrang Bararia, Co-founder & COO – Amavi by Clarks, said, “We are committed to creating value through superior products and services. Our focus remains on executing projects in high-potential, underexplored markets that are thoughtfully curated for like-minded communities. This platform gives us the access needed to achieve exactly that.”

ASK Curated Luxury Assets Fund I, registered with the Securities and Exchange Board of India (SEBI) as a Category II Alternative Investment Fund under the SEBI AIF Regulations, is among the first-of-its-kind collaborations between ASK Property Fund (Investment Manager and Sponsor) and India Sotheby’s International Realty (Co-Sponsor & Real Estate Advisors), the global leader in luxury real estate. This fund plans to immediately start deploying funds as per its investment strategy and aims to raise a total of INR 1,500 crore, including a green shoe option of INR 500 crore, towards its final close.