Buying Agents Association Leads Industry Meeting to Address US Tariffs, Global Supply Chain

New Delhi, September 1, 2025: The Sourcing Consultants Association convened a high-level seminar at Le Méridien, New Delhi, to address the implications of recent US tariffs on Indian exports and explore strategic responses for the sourcing industry.

Held as part of the Buying Agents Association’s (BAA) flagship meet and greet event, the seminar brought together a powerful coalition of stakeholders from across the sourcing and export ecosystem. The focus was transforming tariff challenges into opportunities for innovation, diversification and long-term resilience.

Key Themes of the Seminar:

· Reframing tariff shifts as catalysts for innovation and supply chain agility
· Expanding India’s export footprint beyond traditional markets
· Upgrading production clusters and value chains for global competitiveness

The discussions were forward-looking and solution-oriented, emphasising India’s capacity to adapt and lead in a rapidly evolving global trade environment.

“The BAA is committed to developing a unified industry strategy to be presented to the government aimed at safeguarding this vital sector,” said Ruma Malik, Chairperson, BAA.

“With over 1,000 overseas clients and an indirect impact on more than four million jobs, the BAA community is deeply concerned about the ripple effects of these new tariffs. We will continue to advocate for the protection of India’s labour-intensive sectors—especially textiles, handicrafts and handlooms,” said Anchal Kansal, General Secretary, BAA.

Senior government officials, and prominent leaders from various export promotion councils and associations such as EPCH, HEPC, Texprocil, Plexcouncil, AIPMA, EUPEA, YES, LUB, ABAT and TEA and export associations representing key production hubs such as Delhi-NCR, Panipat, Moradabad, Agra, Varanasi and Saharanpur, Jodhpur, Tirupur, Karur, and others were present.

Besides, top executives from renowned sourcing firms, including Li & Fung, Ross Stores, Flatworld, Triburg, Impulse and several others, actively participated, reflecting the industry’s unified commitment to navigating the impact of US tariffs and strengthening India’s global sourcing position.

The event reinforced the importance of cross-sector collaboration in shaping India’s trade strategy and supporting the Prime Minister’s vision of a $5 trillion economy.