CHD Developers, ALIVE collaborate to bring their projects closer to their customers

ALIVE, the augmented realty app by Times Internet recently has joined hands with CHD, to launch its latest location service, ZipAR. As part of this collaboration, CHD would be using ALIVE’s ZipAR to showcase its upcoming projects on the augmented reality browser.

According to the release people interested in CHD’s realty projects can use Alive’s ZipAR to get details such as map, direction and more. The entire concept of Location AR for CHD was designed and executed by Alive to provide an engaging experience. It was especially targeted to cater to the needs of a real estate buyer.

To get started, all they have to do is scan the logo using ZipAR. CHD has launched this service alongside Alive on its new project, Resortico. The logo service will allow the developer to uniformly promote their different campaigns and all the user needs to do is scan the logo on advertisements, brochures or other prints.

Gaurav Sapra, Marketing Head at CHD developers said “We have tied up with Alive’s Interactive AR, as the platform offers a great way to engage with our Target Audience, which otherwise is not possible using traditional mediums like Print or Outdoor. Possibilities that Alive extends in terms of information dissemination and engagement promises to enhance our consumer’s experience with the Brand and make our customers better informed to take the decision.”

Ajay Vaishnavi, Director Telecom at Times Internet says “With ZipAR, we are now enabling brands to location enable their campaigns and provide easy access to users to find location sensitive information. This empowers not only  brands, to have more powerful communication proposition, but also users who can scan the logo wherever they see it and get instant information on the brand’s outlets, service centres or project locations.”