From Airport to Expressways, Infrastructure Powers Real Estate in Noida-Greater Noida

As NCR’s real estate continues to grow, the spotlight is firmly on infrastructure-driven growth and evolving buyer expectations.

Among the regions leading this transformation is Noida- Greater Noida, fast emerging as a dynamic real estate hotspot powered by major developments like the Noida International Airport and the expanding metro network.

Umesh Rathore, vice-president, sales and marketing, shares insights on the trends shaping the real estate landscape in 2025, the growing appeal of Noida-Greater Noida and how the VVIP Group is creating future-ready living experiences that align with modern aspirations.

1. The real estate market has witnessed significant growth, especially in the post-pandemic era. What key trends do you foresee shaping the market in 2025?

The real estate market has impressively recovered from pandemic-induced disruptions. The sector, since then, has consistently focused on crafting wellness-centric projects with green spaces and better air quality.

Over the last five years, the real estate sector has seen substantial growth driven by factors like urbanisation, rising disposable incomes and government initiatives with a projected market size of $1 trillion by 2030.

Besides, buyers are increasingly drawn to residences that seamlessly integrate luxury with functionality, driving demand for premium properties. Many of them are also demanding homes with IoT, smart automation, energy-efficient designs and eco-friendly materials. Overall, the sector has matured since the pandemic. Hence, in 2025, we believe the market will continue to be defined by a strong shift toward digitisation, sustainability, and premium living.

2. Noida and Greater Noida West have emerged as real estate hotspots. What factors are driving their growth?

The twin cities, Noida and Greater Noida West, are rapidly emerging as the most desirable destinations in the Delhi-NCR region, and among the developers too. Their transformation into real estate magnets is no coincidence.

These regions offer seamless connectivity to Delhi and NCR hubs while maintaining a cost advantage over neighbouring cities. Additionally, an influx of IT companies, MNCs and global brands has sparked residential and commercial demand. Further, the massive infrastructure push by the government, including the expansion of Metro and the construction of Noida International Airport, is among the major factors that are driving the growth.

Thus, the overall development has positioned Noida and Greater Noida West as a key force in Delhi-NCR’s resilient and evolving real estate landscape.

3. Infrastructure development, like the Noida International Airport and the upcoming Metro expansion, are expected to boost connectivity. How do you see these impacting property demand?

Infrastructure lays the foundation for economic vibrancy, and Noida International Airport and metro expansions are already repositioning Noida-Greater Noida West as a global urban node.

Improved access translates into increased investor confidence and rapid price appreciation, especially in under-tapped micro-markets. Besides, over the past five years, property values in Jewar have doubled driven by increasing demand and upcoming infrastructure projects.

As of 2025, the average property price in Jewar is INR 3,500 per square foot with rates varying between INR 2,800 and INR 4,500 per square foot. Further, the airport has also boosted the real estate activity in the sectors along the Yamuna Expressway with rates ranging between INR 3,800 and INR 5,500 per square foot.

Therefore, as travel times shrink, infrastructure development is becoming the prime force behind real estate value creation in Noida and Greater Noida West.

4. Technology and sustainability are becoming major factors in real estate. How is VVIP Group integrating these aspects into its upcoming projects?

At VVIP Group, we meticulously integrate technology and sustainability across every project. From the ground up, we use green building materials that reduce environmental impact while enhancing durability.

Smart home automation features like app-controlled lighting, security and climate systems make everyday living seamless. Besides, our development also prioritises renewable energy with solar panels and energy-efficient systems embedded into design plans. Water conservation is tackled through innovative management systems, including rainwater harvesting and greywater recycling.

Thus, we’re not just building homes; we’re creating intelligent, future-ready ecosystems where sustainable innovation meets lifestyle convenience.

5. With the rising demand for luxury and ultra-luxury housing, how do you see this trend shaping the real estate market, and what role does VVIP Group aim to play in catering to this growing segment?

The luxury and ultra-luxury housing segment is undergoing a significant evolution, where lifestyle aspirations are defined not just by aesthetics but by experience, sustainability and innovation. Homebuyers seek exceptional amenities, green spaces, and tech-powered convenience.

At VVIP Group, we are at the forefront of this shift, delivering high-end living experiences with cutting-edge design, energy-efficient construction and curated amenities that promote well-being.

Our projects embrace sustainable luxury without compromising elegance and seamlessly integrate technology to elevate everyday life. With a strong focus on customer experience, our aim is to redefine what it means to live luxuriously in the unfolding urban India.