Gera Developments launches Club Outdo

Gera Developments recently launched ‘Club Outdo’, a novel customer-centric loyalty programme in the company’s 50th year of operations.

The company, said a press release, has invested in a technologically robust framework including an app and a website interface for its implementation.

As part of the programme, Gera customers can enjoy specially curated exclusive deals and discounts on a wide variety of national and local brands ranging from lifestyle to food to apparel and more, added the release.

Rohit Gera, MD, Gera Developments, said, “Club Outdo is not just any loyalty programme but a guiding belief of keeping customer first. It’s an opportune time to launch this programme in our 50th year of being in business as we have evolved over the years and would like to recognise and reward this significant partnership with our customers.”