Grohe decides to stay away from ISH trade fair next year

Grohe, a leading global brand for bathroom solutions and kitchen fittings, on July 14 announced its decision to withdraw from participating in the next year’s ISH 2021 trade fair.

A company press release said the decision was arrived at following thorough internal discussions. Three main reasons, it said, led to the decision: as a global brand and part of LIXIL, the company values come first: respect and doing the right thing. In line with the efforts made during the pandemic to protect employees, business partners and customers with strict hygiene and safety measures, health and safety remain a top priority for GROHE: for employees, customers and everyone involved in the ISH. Secondly, it is still a fragile COVID-19 situation in Germany and large events are an almost incalculable risk. In addition, the hygiene concept suggested by the ISH is non-satisfying for the company, said the release.  

Jonas Brennwald, CEO, LIXIL EMENA, and Co-CEO Grohe AG, said: “With great regret we have to cancel our participation in the trade fair ISH 2021 at the scheduled time in March 2021. Our customers and business partners are expecting us to create a unique brand experience with fantastic product launches and engaging with us on a personal basis during the fair. However, under the given circumstances and restrictions we don´t see this possible with a traditional fair concept.”

Following this decision, GROHE will also review participation in other trade fairs in the EMENA region, added the release.