Group Satellite announces flagship affordable housing project “Aarambh” in Mumbai

Mumbai, February 12, 2018: Group Satellite has been in the business of developing Mumbai real estate since 1970-71 and is a firm believer that trust, transparency and confidence in delivery are the key drivers of value in real estate development due to the enormous risks that consumers have had to face while buying their dream homes in the past.

The Group launched its first affordable housing project in Malad East, “Aarambh”, on February 1, 2018. Aarambh has 1000 units starting at Rs 45.45 lacs for a 1-BHK with 2 bathrooms, 11.8 ft ceiling heights, a flexi-loft and curated amenities. This project was aimed at first time home owners, growing families and aspirational young couples. It is an initiative aimed at catering to Mumbai’s underserved with good quality housing at affordable prices.

Speaking at the launch of the project, Mr. Sarjan Shah, Managing Director, Group Satellite said, ‘Since my return from Harvard Business School, I’ve focused on redirecting the Group’s focus on the rapidly growing population of underserved and unserved Mumbaikars – people who live, work and grow in Mumbai but can’t afford to own their own homes until much later in life. Now, one and a half years later, we are very excited by the launch of Aarambh, clearly Mumbai’s most inexpensive new homes – we’ve worked hard on product design and curated financial plans to make home-ownership a dream come true for a new segment of Mumbaikars. We’ve got an overwhelming response from lacs of Mumbaikars who never thought they could own a home in Mumbai. Our site is lined up with hundreds of people every day whose dreams of buying a home in Mumbai have been fulfilled by Group Satellite.’

Real estate development has always been a vital pillar for the economy’s progress. With projects in affordable housing like “Aarambh”, Group Satellite is paving the way for a paradigm shift in the industry’s perspectives and focus, aligning to a new and emerging India. Founded in 1971, Group Satellite has a track record of over 40 years of sustained growth, performance, customer satisfaction, and innovation in residential as well commercial real estate development. The Group has delivered 50 lacs sq. ft. since 1971 that includes 62 commercial and residential projects. During this time, despite a challenging market and regulatory environment, the Group has earned, maintained and enjoyed the confidence of all leading banks, institutions, MNCs and hundreds of satisfied customers.