Guardians Real Estate Sells 243 Units, Exceeding Rs 361 Crore in Diwali Sales

Mumbai, November 8, 2024: Guardians Real Estate Advisory has reported robust sales during the recent Diwali festive season. The company successfully sold 243 units, totaling 1.60 lakh square feet of carpet area, across Mumbai Metropolitan Region (MMR) and Pune. This achievement resulted in a sales turnover exceeding Rs 361 crore, the company said in a statement. 

This record-breaking performance highlights the festive season’s growing influence on the real estate market, signalling robust buyer sentiments and resilience in both residential and commercial segments. The units were sold across several zones, with 38 in SOBO, 58 in Central & Thane, 46 in the Western region, 85 in Kalyan Dombivli Municipal Corporation (KDMC) & Navi Mumbai, and 16 in Pune, collectively contributing to the record-breaking achievement, the statement added. 

The company earlier this year reported Rs 515 crore in sales on Akshay Tritiya and Rs 350 crore during Dussehra, establishing a clear trend that auspicious days are now critical for real estate transactions.

Ram Naik, Director and Co-founder of The Guardians Real Estate Advisory said, “In today’s scenario, real estate is becoming a sign of stability and long-term prosperity, rather than just an asset class. Buyers are taking advantage of the auspiciousness of the holiday season to make purchases based on emotional significance as well as financial forethought. The buyer’s profile is what makes this Diwali particularly notable. We’re seeing a combination of end users and investors who are more knowledgeable, selective, and strategic. This is more than just purchasing a home; it is about establishing a future.”

As per recent reports, residential sales in Mumbai exceeded 24,000 units in Q3 2024, representing a 9% increase year on year and highlighting the market’s robust fundamentals. The city received 105,000 property registrations in the first nine months of 2024, an unprecedented 12% rise over the previous year. These data demonstrate purchasers’ trust in Mumbai’s property market, which is fuelled by factors such as low financing rates, significant infrastructural development, and increased demand from Non-Resident Indians (NRIs), the statement said.