Holcim India, its two operating companies – Ambuja Cements and ACC launch their first Sustainability campaign #ChangeTheStory

New Delhi, January 31, 2022: Holcim India and its two cement companies–Ambuja Cements and ACC have launched their first corporate campaign #ChangeTheStory that highlights the plastic removal efforts of the cement majors in the country. The first joint integrated Sustainability campaign of Holcim India is about its efforts to clean the river Yamuna through the non-invasive technology called Bubble Barrier. Both companies have deployed a non-invasive Bubble Barrier technology for the removal of around 2,400 tonnes of plastic waste from Agra’s Mantola canal before they enter into Yamuna River. This river cleaning initiative is being taken care of by Geocycle, the in-house waste management arm of Ambuja Cements and ACC.

Neeraj Akhoury, CEO, India, Holcim and MD & CEO Ambuja Cements, said, “This campaign of Holcim India aims to write a new story strengthened by hope, optimism and action. Ambuja Cements and ACC are committed to co-author the story of a new India that sees sustainability as an integral part of our success in the country. #ChangeTheStory campaign is a vital step to amplify solutions for a better tomorrow.”

The #ChangeTheStory campaign expects to elevate the narrative around sustainability challenges with a sense of urgency by showcasing technology-backed solutions that offer effective and measurable outcomes. This campaign aims to rewrite the problems of the present and create solutions that will benefit the future of society.

“It’s time to write a new story for the challenges that we face today. We are excited to create impactful change for the environment and society through our sustainability initiatives. We are working with the ecosystem to create a better and brighter future,” said Sridhar Balakrishnan, MD & CEO, ACC.