HomeLane launches new studio in Nagpur

Nagpur, October 10, 2022: Home interiors brand, HomeLane, launched a new studio in Nagpur to strengthen its omnichannel presence and address the growing consumer demand. Minister of Road Transport and Highways of India, Nitin Gadkari inaugurated the studio. 

The new 1450 sq. ft HomeLane studio is a part of the company’s strategic plan to expand its reach in Tier-2 markets across India, including Nagpur. To set up this studio in Nagpur, HomeLane made an investment of INR nearly 1 crore. 

Speaking about the new studio launch, Srikanth Iyer, Co-Founder & CEO, HomeLane said, “We are excited that our footprint in Maharashtra is expanding with the overwhelming consumer demand for home interior services. Nagpur, known for its architecture, has seen a significant growth in the demand for home interior services and with the large existing base of demand for modular furniture, we believe that Nagpur will be one of the bigger growth centres for our business. By FY23, we are expecting to deliver over 100 homes in Nagpur”

Subodh Jain, Vice President – Growth & Expansion, HomeLane, added, “Consumer mind-set in Nagpur is very similar to that of Pune & Mumbai. We believe that our new studio will provide a personalised home interior experience tailored to the needs of customers in Nagpur. Our objective is to empower customers to visualise and build beautiful dream homes. As we move ahead, we will continue to build trust with customers and make it ever more convenient to do interiors for their homes in a hassle free manner.”

Keeping consumer preferences in mind, the studio in Nagpur features a home-in-store experience including assorted designs for all rooms in varied colours and wooden shades. Home owners can experience the quality of products offered by HomeLane, meet expert designers and proceed to design their home interiors in live 3D.