House of Hiranandani wins Gold Award for the Best Marketing Automation Campaign

House of Hiranandani has won the Gold Award in the ‘Best Marketing Automation Campaign’ category at the recently-concluded ‘Drivers of Digital Awards & Summit, 2021’.

Rohan Shah, Co-Founder, Realatte, the digital agency that executed the campaign, said, “We are delighted to receive this prestigious award and coveted recognition from Drivers of Digital Awards and Summit.  Our focus has been centered around innovations that bring transformation to our customers in this dynamic sector.”

Prashin Jhobalia, V-P – Marketing Strategy, House of Hiranandani, said: “We feel honoured to receive this recognition. The award is a testament of the resilience and agility put forth by the company despite the challenging COVID conditions. The swiftness exhibited in transitioning to an automated marketing operation was strengthened by digital enablers such as Orca which we adopted in July 2020.”

The company won the award after facing a tough competition from finest automation campaigns across industries. Over 150 brands participated over 40 categories.

The other brands who received awards in their respective categories are Amazon, Adani, Cadbury, HDFC Life, MTV India, Jio, Realme Dell, Voot TV and Myntra.

The Drivers of Digital Awards and Summit is a leading programme designed to identify, acknowledge and reward enterprises, agencies, and individuals who have significantly transformed marketing by leveraging the power of digital and automated processes, said a press release.