Housing.com launches its Mega Home Utsav

Real estate portal Housing.com on October 7 launched its annual event, ‘Mega Home Utsav’, which will go on till November 14.

According to a press release, the event will witness prominent builders showcasing their properties through first-of-its-kind video-based virtual experiences such as webinars, real-time live video tours, instant video connect and various other digital tools, for a safe, convenient and enhanced discovery experience.

Housing.com expects to reach over 25 million home seekers through the event, which would see participation from over 100 builders, including Tata Housing, Panchsheel Group and Kalpataru among others.

The online portal has also collaborated with over 1,000 channel partners along with prominent banking partners to conduct the event.

The event will have projects from 10 major cities, namely, Ahmedabad, Bengaluru, Chennai, Delhi, Gurugram, Hyderabad, Kolkata, Mumbai, Noida (Greater Noida) and Pune.

“The current pandemic has given birth to many technology innovations and has boosted digital adoption. We have spearheaded the transformation in the proptech sector by launching pioneering products to help people search for their dream homes while following social distancing norms. All of these tech advancements and increased digital adoption along with attractive pricing available on properties has led to a demand surge on our online portals. The Government has also been very supportive in boosting buyer sentiment through home loan rate reduction, stamp duty reduction and many such initiatives by state bodies. All these factors give us reason to believe that this edition of our annual Mega Home Utsav would create a new audience record,” said Amit Masaldan, Business Head, Housing.com and Makaan.com.