Housing.com launches new digital campaign

Real estate portal Housing.com has launched its new digital campaign, ‘Sukoon se Sukoon ko Dhoondo’. 

The video talks about the various features on the portal that enable buyers to not only find their ideal homes using a mobile app but also to conclude a significant part of the purchase process on the app while staying at home, says a press release.

The campaign is a part of a series of actions launched by the company to help users continue with their home search plans despite the restrictions caused by the pandemic, it added.

The campaign video is the first edition of the upcoming series, launched primarily on digital and social media channels, and is likely to reach out to over 10 million customers and help them find a property from the comfort of their living rooms, said the release. 

The campaign comes nearly a month after a survey by the Elara Technologies-owned portal, which revealed that real estate remained the preferred asset class among investors in India. In the Consumer Sentiment Survey, jointly conducted by Housing Research and industry body Naredco, 35 per cent participants voted in favour of real estate as their preferred asset class as against gold (28 pc), fixed deposits (22 pc) and stocks (16 pc).

Dhruv Agarwala, Group CEO, Housing.com, Makaan.com & PropTiger.com, said, “At Housing.com, simplifying the home purchase process has been our single-biggest motivator. At the same time, the safety of our customers is of paramount importance to us. Our technology-fuelled innovations are making sure we are able to meet these twin goals by making sure buyers find a property without having to physically step out of their current homes.”