Housing.com Outlook Highlights Festive Season as Key Growth Driver For Housing Market

The housing market comparatively slowed down in H1 2025 as the sector went through a period of correction after two years of strong growth. However, trends suggest that the festive quarter (September–December) consistently revives demand, and 2025 is likely to follow a similar trajectory, according to housing.com outlook.
 
The last four months have consistently been the strongest period for housing sales in the last five years. Developers usually align new launches, offers and marketing campaigns with festivals while buyers plan big-ticket purchases, making Q4 the decisive quarter for annual performance.

Over the last five years (2020–24), Q4 sales have contributed 25–35 per cent of annual volumes, making it the strongest quarter each year.

Even during weak cycles (such as 2020 post-COVID), Q4 delivered a 32 per cent uplift over Q3, showing the resilience of festive demand.

The festive push adds 10–15 per cent more transactions compared to Q3 in most years.

“The festive calendar—beginning with GaneAsh Utsav, followed by Navratri and Diwali—has always been the strongest demand driver of housing market, often contributing nearly a third of annual sales. While the first half of 2025 has been relatively measured, we are entering this festive period with renewed optimism,” says Praveen Sharma, CEO, REA India (Housing.com).

“Developers are lining up marquee launches backed by attractive festive offers while buyers are keen to advance their purchase decisions. What makes this season especially promising is the alignment of multiple positive factors—steady demand in mid and premium segments, improving consumer confidence, and an enhanced focus on lifestyle-driven housing.”

He added, “We believe Q4 2025 will not only mark a seasonal revival, but could also reset the growth momentum for the sector as we step into 2026.”  

Based on the last five-year data, housing demand in Q4 2025 is expected to capture at least 30 per cent of annual sales, making it the strongest quarter once again.

With H1 2025 being relatively measured, developers are expected to frontload new launches and attractive schemes into Q4 to recapture momentum.