HSIL forays into consumer products business; launches water heaters

Sanitaryware company HSIL Limited on Wednesday announced its foray into the consumer products business.

At a press conference in New Delhi, the company announced that it has entered into a co-branded marketing arrangement with Groupe Atlantic, France, a specialist thermal comfort solution provider, to introduce a range of water heaters in the domestic market.

Co-branded as ‘hindware-atlantic’, the water heating range will offer the best of both brands’ prowess, said a release issued by HSIL.

Speaking at the launch, Sandip Somany, Joint Managing Director, HSIL Ltd, said, “We are delighted to associate with Groupe Atlantic and bring in their know-how to venture into a new business division.”

Giles Romagné, Managing Director, Groupe Atlantic, said, “The water heater market in India is expected to cross $300 million in FY16 and provides extensive opportunity for growth and expansion for us. I am pleased to be working with HSIL Limited that has etched a household name with its brand ‘hindware’.”

The release said ‘hindware-atlantic’ water heaters will be available in metros, mini metros and Tier-1 and 2 towns to begin with through distribution channels across electrical, CDIT, and organised retail outlets. Special brand experience zones will be created within these stores to attract traffic.

Additionally, through an agreement with online marketplace Snapdeal, ‘hindware-atlantic’ water heaters will be made available through the e-commerce route.

Tony Navin, Senior Vice-President, Electronics and Home, Snapdeal, said, “We are extremely happy to partner with HSIL as it forays into consumer products business with the launch of superior range of water heaters.”