India’s Rs 1 Lakh Crore Branded Residences Pipeline Takes Centre Stage at TBRS 2.0 in Mumbai
Mumbai, August 11, 2026: The Branded Residences Summit (TBRS 2.0) is set to return to Mumbai on 7 and 8 October 2026 at JW Marriott Mumbai Sahar. The summit will gather 250 curated delegates, over 50 Indian and global speakers across 19 sessions, feature the inaugural Branded Residences Awards, and host the launch of the third edition of the NOESIS branded residences market report, the organizers said in a press release.
Advisory firm NOESIS estimates Rs 1 lakh crore (about USD 10.5 billion) of gross development value across India’s delivered and pipeline branded residence projects. Its market map tracks 43 directly brand-licensed projects, comprising 7 delivered, 19 under construction, and 17 announced developments, with more than 20 additional projects currently in early feasibility or brand selection. The category has expanded beyond Mumbai and NCR into tier-1 and tier-2 cities, as well as leisure markets such as Goa, Alibaug, Karjat, Igatpuri, Kasauli, Coorg, and Rishikesh.
“Developers across India are seeing what the right brand does for visibility, buyer confidence and sales momentum. The opportunity is not in adding a name to a project. It is in choosing a brand that fits the location and the buyer and keeping the financial model, the product promise and the resident experience aligned,” said Nandivardhan Jain, Founder & CEO, NOESIS Hotel Advisors.
Institutional investors and organized funds are demonstrating increased interest in well-planned branded developments, where matching product, pricing, and positioning can deliver stronger price realization, faster sales, and more predictable cash flows. Because long-term value depends heavily on foundational agreements, the developer’s licensing relationship covers the sales period before being novated to the residents’ association post-handover, making upfront decisions regarding fees, service standards, and renewal terms critical to sustaining resident experience and resale positioning.
Established in 2025 as India’s first dedicated platform for the sector, TBRS expands to a two-day developer-first program covering feasibility, underwriting, brand selection, legal structures, sales, and operations. The event will also introduce a closed-door developers’ masterclass and an expanded global speaker faculty including Daniel von Barloewen, Senior Vice President, Accor One Living & Head of Global Mixed-Use Development, Accor, Gabriel Gn, Global Development Head, Banyan Group, Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group, James Snelgar, YOO, London, Jagdish Johal, YOO, London, and Fabio Calorio, Senior Vice President – Brand, Pininfarina.
Indian industry leaders joining the panel include Anil Chadha, Managing Director, ITC Hotels Limited, Atul Chordia, Chairman, Panchshil Realty, Suma Venkatesh, EVP – Real Estate & Development, IHCL, Zubin Saxena, Senior Vice President, Regional Head South Asia, Hilton, Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group, Jaideep Dang, Head of Development, IHG Hotels & Resorts, Kalpesh Mehta, Founder & Managing Director, Tribeca Developers, Navdeep Sardana, Chairman, Whiteland Corporation, and Yukti Nagpal, Director, Gulshan Group, along with executives from Oberoi, IHCL–Taj, Marriott International, Hyatt, Olive Hospitality, Sarovar, and Mahindra Holidays.
“I said at last year’s summit that India was a key market to watch. Twelve months on, it is one of the key markets to be in. The depth of developer interest, buyer demand, the quality of projects coming forward and the seriousness of the conversations at TBRS convinced me to return. India is a focus area for us as we look at the next decade of branded living,” said Daniel von Barloewen, Senior Vice President, Accor One Living & Head of Global Mixed-Use Development, Accor.
By bringing together real estate developers, hospitality brands, and capital providers, the summit addresses key operational and alignment challenges across project life cycles. NOESIS is encouraging developers to attend with cross-functional leadership teams across finance, sales, design, and legal departments to ensure strategic alignment at the planning stage.
“It took India close to a decade to deliver its first seven branded residences. Thirty-six more are already under construction or announced. The sector can learn fast, from global experience and from the projects taking shape here. The time to settle product, brand, capital and contracts is at the planning table, while every decision can still be changed,” said Nandivardhan Jain, Founder & CEO, NOESIS Hotel Advisors.
