E-book for architects and designers

iSticker, a global platform for architects and designers, recently unveiled an e-book curated for design industry professionals. The free e-book, penned by Chetan K Singh, CEO & Founder of iSticker, is available on the company’s blog.

According to a press release, the e-book serves as a useful guide to create the marketing blueprint for architects and interior designers. Through the medium of this free e-book, Singh has emphasised the importance of first creating a simple one-page marketing plan and then implementing it to establish the right branding for the firm or even individual and eventually get many more projects.

The e-book focusses on helping architects and designers to create their distant positioning, define niche and based on this, chalk out the communication strategy that eventually aids in capturing more project leads. It also defines how to nurture the leads to convert them into happy clients and consequently, build long-term relationships.

At the launch of the e-book, Singh said, “I suffered in my design practice because I didn’t know how to market my firm and its services. When I lost money, I became a student of marketing. While design schools churn out young scholars as excellent designers, they generally don’t focus enough on building their marketing capabilities. As a result, the designer might create stunning designs but generally lack the capability to present them in front of the world.”

He added, “There is no need to get another marketing degree. Fortunately, there is enough knowledge available in the form of e-books, audio books and articles that any designer can easily learn to market his services and hence, excel in his practice. My e-book is just a humble effort in this direction. The only difference is that it is relatable to design practice as it comes out of my day-to-day struggles and how I overcame them.”