JK Cement forays into wood finishes

JK Cement Ltd. has made its foray into the wood finishes segment with the launch of JKC Wood Amore, a range of premium Italian wood finishes.

#NurturedInItaly, JKC Wood Amore has been formulated in collaboration with Italian wood coatings and finishes pioneer– Sivam Coatings, said a press release.

It is a revolutionary product that brings a range of polyurethane (PU) products ensuring outstanding finish, appealing aesthetics and higher durability for wood surfaces that is best suited for interiors, it said further. Bringing art to science and exploring every artistic possibility available, JKC Wood Amore aims at redefining the approach towards wood finishes, added the release.

Niranjan Mishra, Business Head, JK White Cement, said: “JKC Wood Amore is a wonderful addition to our wide range of products as it reinforces our commitment to beautifying spaces; be it your walls, floors, ceilings and now, even wood-work and furniture.”