JK Cement unveils new brand identity

JK Cement Ltd tripled its market capitalisation to $3 billion in the last fiscal, said a press release by the premium cement company.

Unfazed by the pandemic, JK Cement delivered a stellar performance, recording the highest-ever EBITDA in Q3 and Q4 of FY 20-21, it said further.

Celebrating the surging success and paying tribute to its former MD Yadupati Singhania, JK Cement launched a contemporary and forward looking corporate brand identity which is in sync with the changing times while strongly reflecting the company’s core values and a rich legacy of trust, added the release.

The brand new avatar was unveiled at a virtual event by Raghavpat Singhania, Managing Director, JK Cement Ltd, Madhavkrishna Singhania, Dy. MD and CEO and AK Saraogi, Dy. MD and CFO of the company.

“Our new corporate identity is inspired by Shri Yadupati Singhaniaji’s vision, values and legacy. It is his vision that has propelled JK Cement towards continuous growth and has made us an integral part of India’s growth story”, said the MD.