KEI Industries Limited Welcomes Rashmika Mandanna As Its Brand Ambassador
New Delhi, June 26, 2026: Leading Indian wire and cable manufacturer KEI Industries Limited has officially announced the onboarding of celebrated actor and youth icon Rashmika Mandanna as its new brand ambassador. The strategic partnership marks a major milestone in the company’s brand journey as it seeks to strengthen its national presence and deepen engagement with a diverse consumer base. Corporate representatives stated that Mandanna was chosen for her authenticity, versatility, and widespread appeal across multiple geographies and generations, attributes that directly align with KEI’s core corporate values of excellence, trust, innovation, and customer-centricity, KEI Industries said in a press release.
Welcoming Rashmika Mandanna to the KEI family, Anil Gupta, Chairman cum Managing Director, said: “We are delighted to welcome Rashmika Mandanna to KEI Family. Like Rashmika is famous for her movies and brilliant performances, KEI is famous for its quality products and services all over the world. We thank Rashmika, for associating with KEI as Brand Ambassador”
The association is also intended to mirror the company’s admiration for female empowerment and resilience in modern society. Sharing her thoughts on the association, Archana Gupta, Director, said: “At KEI, we deeply admire and salute the strength, resilience, and achievements of women who continue to inspire progress and positive change in society. Rashmika represents the spirit of today’s empowered woman—confident, determined, and fearless in pursuing her dreams. Her journey resonates with millions of women across the country, and we hope this association encourages more women to believe in their potential and break barriers with confidence, world-class quality work & high performance, just like KEI Wires & Cables– Har Tension Sahe Chalti Rahe.”
Company executives highlighted that this high-profile collaboration will serve as a powerful tool to bridge connections with both traditional consumers and a younger demographic. Akshit Diviaj Gupta, Executive Director, said “Rashmika’s authenticity, energy and connect with audiences across India perfectly complement KEI’s core values and our commitment to excellence. As a brand that has built its reputation on trust, quality, and innovation, we believe this association will further strengthen our relationship with consumers and help us connect with a wider audience. We are excited to embark on this journey together and warmly welcome Rashmika to the KEI family.”
To capitalize on the announcement, KEI is scheduled to launch an integrated 360-degree nationwide marketing campaign in the coming week, spearheaded by a brand-new television commercial. The campaign is designed to maximize brand visibility and solidify KEI’s market standing as a reliable provider of cutting-edge solutions. Utilizing a comprehensive media mix, the promotional rollout will be heavily amplified across television channels, digital platforms, social media networks, print media, and outdoor advertising to ensure maximum consumer touchpoints and set new benchmarks within the manufacturing industry.
