Primus Partners Unveils ‘Housing Horizons 2030’ Report, Identifying Five Shifts to Bridge India’s 30-Million Unit Housing Deficit
New Delhi, April 10, 2026: Advisory firm Primus Partners has released a definitive new report titled “Housing Horizons 2030 – The Five Structural Shifts Defining India’s Digital, Green, and Managed Real Estate Future,” warning that incremental progress will no longer suffice for India’s urban challenges. With nearly 600 million citizens expected to reside in cities by 2030 and a staggering housing deficit of 30 million units, the report advocates for a fundamental overhaul of the housing ecosystem through technology and sustainability.
According to a press release, the research identifies five pivotal shifts: the use of digital twins for urban planning, the integration of AI in housing finance, the transition to end-to-end digital property transactions, the rise of “Real Estate as a Service” models like co-living, and the mandatory adoption of green building standards. These innovations could potentially slash construction timelines by 50% and unlock up to ₹3 trillion in economic value. However, the authors note that the primary hurdle remains the ability to implement these solutions across the board rather than just in high-value niches.
Aarti Harbhajanka, Co-Founder and Managing Director of Primus Partners, highlighted the shift in focus required from policymakers and developers alike. “India’s housing challenge is no longer about building more homes, it is about building a smarter, faster, and more inclusive housing system. The real constraint is not technology, but execution,” Harbhajanka stated during the report’s unveiling.
The report also details how the consumer experience is being streamlined. By moving away from manual interventions, digital platforms are compressing transaction timelines from weeks to mere days. This evolution is seen as a cornerstone for modernizing the sector and making it more transparent for the average homebuyer.
Rajan Bandelkar, Founder and Managing Director of Raunak Group and President of NAREDCO, echoed the sentiment regarding the changing landscape of the industry. “The home buying journey in India is undergoing a fundamental shift, from weeks of paperwork and multiple visits to just a few days through digital platforms. This transformation is not just about convenience, it is redefining how real estate is experienced,” Bandelkar noted.
Ultimately, Primus Partners concludes that India has reached a critical inflection point where the necessary technology and policy intent are already in place. The success of the next decade will depend on creating interoperable data systems and strong institutional capacity to ensure that digital and green housing benefits the majority of the population rather than a select few.
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