Quality Living: Changing Face of Indian Luxury Homes

By Sanjay Sharma, Director, SKA Group 

Luxury real estate in India is no longer defined by imported finishes alone; instead, buyer seeks quality living that blends seamless connectivity, sustainable design and long-term value. Premium projects located in an elite address are a gateway to a curated lifestyle, future-ready infrastructure and elevated everyday experiences.

Backing this shift is a strong data narrative. Per ANAROCK, the luxury segment (INR 1.5 crore-INR 2.5 crore) demonstrated significant demand, capturing the highest market share of 27 per cent during Q2 2025. These numbers aren’t just market signals; they’re evidence of a changing mindset that prioritises thoughtful living over surface-level grandeur.

On the supply end, Mumbai, Pune, Bengaluru and Delhi-NCR emerged as the primary contributors to new residential supply, collectively accounting for 78 per cent of the total launches during this quarter.

Another report by CBRE-ASSOCHAM showed that the luxury housing segment witnessed an 85 per cent YoY growth in the first half of 2025 with nearly 7,000 high-end residential units sold across the top seven cities. This surge in supply and demand underscores a decisive pivot in both consumer preference and developer strategy.

No longer confined to niche markets or legacy buyers, luxury housing is now being actively pursued by a younger, upwardly mobile, and globally exposed demographic.

Developers, in turn, are aligning their portfolios to meet this demand. They are launching high-end projects that promise not just exclusivity but value appreciation, rental resilience and lifestyle upgradation. With Delhi-NCR leading the charge, top metros are clearly becoming epicentrse of refined urban living, where aspiration meets strong investment logic.

Besides, what’s fuelling this evolution is a powerful mix of strategic location, ecosystem-led planning and financial resilience. Buyers are no longer swayed by opulence alone—they’re looking at how well-connected their homes are to economic corridors, how thoughtfully the spaces are designed and how well these assets hold up in volatile times.

The shift is especially visible in corridors like NH 24 and the Noida-Greater Noida Expressway that have emerged as high-growth luxury micro-markets. Their strategic connectivity to the upcoming Noida International Airport, along with seamless links to Delhi and industrial hubs, has dramatically enhanced their investment appeal.

Premium projects in these zones enjoy the benefits of proximity to emerging business districts, educational institutions and large-format retail. As infrastructure and planning mature, these locations are no longer viewed as peripheral but as the new epicentres of aspirational urban living, where luxury is defined by access, ecosystem and future potential.

Looking ahead, this evolution is also drawing heightened interest from HNIs and NRIs. This buyer segment now sees Indian luxury real estate as not just emotionally anchored but also globally comparable in terms of lifestyle and returns. Further, they are increasingly turning to premium real estate in India as a stable asset class amidst global uncertainties and a strong dollar.

Hence, the message is unmistakable: in the evolving luxury real estate segment, where you live is inseparable from how you live. Developers, investors and buyers are shaping a new legacy, one where quality living is defined not by excess but by intelligence, inclusivity and future-readiness. In this paradigm, location is the new luxury and lifestyle is the enduring legacy.