Real estate digital amenities provider Reloy raises Rs 5 cr in a strategic Pre Series A round led by Inflection Point Ventures

January 19, 2022, Delhi: Real estate Digital Amenities provider Reloy has raised Rs. 5 cr in a strategic pre-Series A round led by Inflection Point Ventures, Fawkes Fund, family office of Greenpanel & Greenlam, and 50+ prominent angels. The funds raised will be used for expanding operations and fine tuning the product for a commercial launch.

Started in 2018, Reloy is the world’s largest homeowner loyalty platform.

Ankur Mittal, Co-Founder, Inflection Point Ventures says, “Residential housing sales is going through a huge growth cycle and Reloy through its partnership with the leading real estate developers is uniquely placed to benefit from this cycle. At scale, Reloy will also be building strong downstream demand aggregation model (for consumer goods, interior services, lifestyle businesses etc) that has the potential to become the largest business model of its kind in the country.”

Akhil Saraf, as CEO of Reloy has partnered with and is mentored by 6 of the 15 largest real estate builders in India.  The company is looking to create conveniences in housing projects through its digital amenities.

Reloy’s digital amenities aims to unlock the largest asset class in India – real estate, which holds 77% of the average Indian family’s wealth. Traditional technology is designed for e-commerce and the “buy now” mentality. Digital amenities are created in collaboration with various brands and is meant to connect home buyers to their various needs.

Akhil Saraf, Founder & CEO, Reloy says, “With the collective strength of the largest real estate companies coming together on our platform, we want to create a new type of housing. Consumer expectations have grown dramatically, while housing as a product hasn’t grown beyond the four walls. We are excited to have IPV as our first institutional investor because we seek not just capital but mentorship, guidance, network and revenue opportunities that IPV is known for”.