Roha Realty Evolves into Vida Realty: Embarking upon a Journey of Customer-Centric Excellence

Mumbai / October 4, 2024: Roha Realty has officially rebranded itself as Vida Realty, marking a significant transformation in its approach to real estate. The rebranding aims to enhance consumer trust and engagement by offering a more personalized home-buying experience. Vida Realty intends to cater to the unique needs and aspirations of buyers throughout their journey, the company said in a statement.

“We’re not just rebranding; we’re redefining what it means to deliver exceptional homes,” said Harshvardhan Tibrewala, Managing Director of Vida Realty. 

“With this revitalization, we’re welcoming a future where sustainability and customer satisfaction are at the forefront, delivering homes that stand the test of time. Our commitment to innovation and quality will not only meet but exceed the expectations of our residents, fostering a vibrant community where everyone can thrive,” he added. 

One of Vida Realty’s standout features is its exclusive Buy Back Guarantee, offering customers the unique option to sell their apartment back at the original price within 30 days post-possession, providing unmatched security and confidence. The brand also maintains a strong commitment to timely project delivery and rigorous quality assurance, ensuring that every home exceeds customer expectations, the statement added.

Looking ahead, Vida Realty plans to launch several flagship projects in Mumbai, with developments in Jogeshwari, Byculla, and Chembur scheduled for FY24-25, followed by Borivali, Tilaknagar, Parel, and additional projects in Chembur in FY25-26. 

Furthermore, Vida Realty plans to develop 5 million square feet of new inventory, valued at Rs 3,000 crores, with Rs 1,500 crores worth of projects set to launch in the upcoming year. These initiatives will showcase the company’s commitment to sustainable living, modern amenities, and community-focused development, reinforcing its vision of “Building a Better Life” through the creation of vibrant, thriving communities, the statement added.