Snapdeal Diwali home buying festival evokes good response

Online marketplace Snapdeal on Friday announced that close to 10,000 customers registered to buy real estate on its platform in the run-up to Dhanteras. The company had introduced a ‘Diwali Home Buying Fest’ from November 3 to 9 offering special promotions on purchase of property from over 200 real estate projects.

According to a press release, customers from Delhi NCR, Mumbai, Navi Mumbai, Thane, Bangalore, Kolkata, Chennai, Hyderabad and Pune initiated the purchase process with partner builders who tied up with Snapdeal. The average value of each house booked on the platform is Rs. 55 lakh.  Over 1,000 customers registered to avail home loans during the ‘Diwali Home Buying Fest’, through Snapdeal’s financial services platform – Rupee power.

Speaking about the performance, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives, Snapdeal, said “We are absolutely thrilled by the overwhelming response we have received to our Diwali Home buying fest. We were the first marketplace to introduce the real estate category and this Diwali has affirmed our commitment to further increase our assortment under this category. We are changing the way India shops in each and every category of products and services.”

The Diwali Home Buying Fest also marked the launch of Snapdeal’s new real estate platform that connects buyers with developers as well as property consultants and channel partners. Platform features include map based search, project segregation on the basis of location and convenient inventory booking.

Online marketplace Snapdeal on Friday announced that close to 10,000 customers registered to buy real estate on its platform in the run-up to Dhanteras. The company had introduced a ‘Diwali Home Buying Fest’ from November 3 to 9 offering special promotions on purchase of property from over 200 real estate projects.

According to a press release, customers from Delhi NCR, Mumbai, Navi Mumbai, Thane, Bangalore, Kolkata, Chennai, Hyderabad and Pune initiated the purchase process with partner builders who tied up with Snapdeal. The average value of each house booked on the platform is Rs. 55 lakh.  Over 1,000 customers registered to avail home loans during the ‘Diwali Home Buying Fest’, through Snapdeal’s financial services platform – Rupeepower.

Speaking about the performance, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives, Snapdeal, said “We are absolutely thrilled by the overwhelming response we have received to our Diwali Home buying fest. We were the first marketplace to introduce the real estate category and this Diwali has affirmed our commitment to further increase our assortment under this category. We are changing the way India shops in each and every category of products and services.”

The Diwali Home Buying Fest also marked the launch of Snapdeal’s new real estate platform that connects buyers with developers as well as property consultants and channel partners. Platform features include map based search, project segregation on the basis of location and convenient inventory booking.