Tata Housing partners Amazon for the ‘biggest home bonanza’

Tata Housing on Monday announced the launch of “the world’s biggest home bonanza” in association with Amazon India. The partnership will allow customers an opportunity to purchase a ready-to-move-in luxury apartment in four cities across the country.

According to a press release, the two companies are teaming up together to announce a home offer like never before.  On www.amazon.in/tatahousing, customers can purchase a Tata Housing apartment at selected properties across India, namely Prive (Lonavala), Aquila Heights (Bengaluru), Amantra (Kalyan – Mumbai), Eden Court (Kolkata) and Primanti and Raisina Residency (Gurgaon). In addition to this, customers get an opportunity to purchase furnishings and home improvement products upto Rs. 27 lakh, choosing from fourcrore products across 30 categories.

Commenting on this association, Brotin Banerjee, MD & CEO, Tata Housing, said, “We are delighted and honoured to be the first developer in India to partner with Amazon to sale real estate residence. Sharing similar values with Amazon, Tata Housing prides itself in creating timely, innovative and diverse offerings. Moreover, through this association, we are excited to create an end-to-end value proposition for our customers, as they book a Tata Housing apartment with a click of a button and transform it into a home with products from Amazon.in.”

Samir Kumar, Vice President, Category Management, Amazon.in, said, “We are thrilled that Tata Housing chose to partner with us in India to make this offer available to our customers across the country.”