UP RERA Issues Notices To Promoters Of 4 Projects For Advertising Rules’ Violation

Lucknow/Gautam Buddh Nagar: U.P. Real Estate Regulatory Authority has issued notices for 4 projects of Gautam Buddha Nagar for violation of Section 11 of the RERA Act including M3M The Cullinan being developed by M/s Lavish Buildmart, Irish Pearls being developed by M/s Irish Infrastructure Pvt. Ltd., Saya Piazza being developed by M/s RGB Infra LLP, Saya Status being developed by M/s Saya Cementation Ltd.

The print advertisement released by M3M The Cullinan did not mention the U.P. RERA website, www.up-rera.in, and RERA Registration number prominently. Apart from this, the advertisements on social media of Irish Pearls, Saya Piazza and Saya Status did not mention both the “RERA registration number and the website”.

Section 11 of the RERA Act states that it is mandatory to mention both the RERA registration number and the website prominently at the time of advertising of the RERA registered projects through any medium. 

Pramod Kumar Upadhyay, Secretary, U.P. RERA mentioned, “we are continuously identifying such promoters who are violating the rules regarding publicity of projects. Compliance with the prescribed norms of RERA Act is mandatory for the promotion of projects. Non-compliance of Section 11 can result penalty up to 5 percent of the total project cost.”

The RERA Secretary continued that the RERA Act is aimed to ensure growth and development of the real estate sector and this is possible only if the promoters perform their functions and duties according to the Act. The primary responsibility of the promoters is to provide correct information about the projects to the home buyers, correct registration number and complete project information on RERA website portal, www.up-rera.in. If promoter will follow RERA act with responsibility and transparency, they would win confidence of Home Buyers. Responsible promoters and conscious home buyers together push sustainable growth and development of the real estate sector.