Will Wall Global Aims to Give Mumbai’s Real Estate Brokers Independence from Outdated, Unorganised Systems

Mumbai, August 13, 2025: Will Wall Global is set to usher in a new era of freedom for Mumbai’s real estate brokers—free from the inefficiency, opacity and unpredictability of the city’s largely unorganised brokerage market.

Mumbai’s real estate sector is a powerhouse of the Indian economy, yet over 80 per cent of transactions are handled by small, independent brokers. With more than 50,000 registered agents and fewer than 15 per cent operating under organised firms, the sector remains deeply fragmented.

This fragmentation results in inconsistent service standards, opaque practices and compliance gaps that can erode up to 20 per cent of potential deal value each year. While RERA has introduced greater discipline and boosted formal registrations across the Mumbai Metropolitan Region, it has also raised the compliance bar—leaving many independent brokers struggling to adapt.

“Just as India’s Independence empowered its people to build a stronger nation, we believe it’s time to empower brokers with the freedom to work smarter, faster and more profitably,” said Hersh Lilaramani, Founder, Will Wall Global. “We are here to replace outdated, unorganised systems with a platform that liberates brokers from administrative struggles and lets them focus on what they do best—closing deals and delivering exceptional service.”

Karan Gupta, Director, Will Wall Global, added, “With RERA raising the bar, many brokers face compliance challenges alone. At Will Wall Global, we are providing the backbone they need—legal support, intelligent lead management and marketing prowess to not just survive but dominate in Mumbai’s dynamic real estate sector.”

Will Wall Global Private Limited enters this landscape with a mission to unify and empower the city’s brokers through a technology-enabled, compliance-focused platform. By combining centralised lead generation, intelligent filtering and precise assignment systems with shared marketing, legal and regulatory support, the company enables brokers to spend more time closing high-quality deals and less time chasing unqualified leads.

For experienced agents, the platform offers significant economic benefits with organised, resource-backed brokers able to increase volumes by as much as 50 per cent compared to independent operators.

Through strategic partnerships with developers, financial institutions, and targeted digital marketing, Will Wall Global is enhancing broker credibility in a market where a majority of buyers now prefer to work with recognised and trusted brokers. The company is positioning itself as a sustainable, high-trust ecosystem that leverages technology and human expertise to raise industry standards.

Industry analysts predict that by 2030, the top brokerages could control the majority of Mumbai’s residential transaction value. Will Wall Global’s scalable model, revenue-sharing structure and operational backbone make it well-placed to be among those leading players.

By raising service standards, streamlining compliance and consolidating local brokers under one professional brand, Will Wall Global aims to give Mumbai’s brokers a long-awaited independence—one that’s built on transparency, efficiency, and profitability.