News
VLIV by Experion Unveils Its First Women-Only Co-Living Residence in Greater Noida
Greater Noida, July 31, 2025: VLIV, a managed rental housing brand by Experion (part of AT Capital Group), has unveiled its first co-living residence exclusively for women in Greater Noida. The state-of-the-art, thoughtfully designed residence marks the brand’s first step towards building a structured, service-led rental housing ecosystem in the country.
With a $300 million investment commitment, VLIV has been conceptualised to serve the evolving needs of urban co-living spaces. The Greater Noida project has 730 twin-sharing beds, offering residents a dependable, well-managed living experience focusing on safety, comfort and well-being.

“India’s rental housing has long been fragmented and inconsistent. At Experion, we believe quality living must be built on accountability and long-term value. VLIV reflects that commitment not just by offering better residences but a dependable, professionally managed platform,” said BK Malagi, Vice-Chairman, Experion.
“India’s co-living sector is projected to grow from INR 4,000 crore in 2025 to INR 20,000 crore by 2030 with organised inventory expected to triple to nearly one million beds. This is our opportunity and our responsibility to raise the standard for how India lives. VLIV is built not just for today’s demand but for the future of how India’s cities grow and thrive.”
The company aims to scale to 20,000 beds over the next few years with a long-term vision of reaching 100,000 beds nationwide.

“With VLIV, we are not chasing disruption through noise; we are quietly reimagining rental living by raising the bar on quality of life and delivering it with consistency, care and safety built on solid compliance,” said Vivek Raj, CEO, VLIV.
The residence brings together thoughtful design and dependable infrastructure, including biometric access, 24/7 security, wellness zones and certified kitchens. VLIV utilises technology that seamlessly integrates into daily life making everything feel intuitive and efficient.
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