Biggest Gift in Retail Industry: Home Worth ₹1.5 Cr

New Delhi, August 18, 2025: Omaxe Chowk, Chandni Chowk, is gearing up to transform the wedding season shopping experience with the launch of its first-of-its-kind retail campaign “Shaadi ka Mota Shagun”.

The exciting shopping campaign is uniquely designed with a house worth INR 1.5 crore announced as a winning gift for the first time in the retail industry. The campaign aims to celebrate the grandeur of Indian weddings, promising to make this festive season unforgettable.

Shoppers will get the chance to win gifts of unprecedented scale, including a dream home worth INR 1.5 crore, a luxury car, two bikes, travel packages, jewellery and many other exciting gifts simply by shopping.

The wedding industry ranks second globally. According to IBEF, in 2023 alone, wedding-related spending in India reached $57.1 billion (INR 4.74 trillion), marking a robust 26.4 per cent YoY jump. This staggering scale envelopes nearly every sector—from jewellery and fashion to décor, hospitality and even automobiles and consumer electronics.

Chandni Chowk has long held legendary status as the beating heart of wedding shopping, where brides, grooms and their families can access renowned jewellers, fashion boutiques, home-goods outlets and more.

Omaxe Chowk elevates that tradition, seamlessly uniting the area’s cultural charm with modern retail infrastructure and digital convenience—creating a premium destination for wedding shopping and celebration.

With every purchase at Shaadi ka Mota Shagun, shoppers can unlock exciting daily, weekly and monthly rewards along with the opportunity to take home life-changing prizes. From indulgent shopping vouchers to luxury gadgets and grand prizes, the campaign promises to turn every visit into a celebration of possibilities, making every shopping trip a chance to win like never before this wedding season. The campaign commenced on August 16 and will run for the following five months.

Jatin Goel, Executive Director, Omaxe Group, said, “Chandni Chowk has always been at the centre of this, and Omaxe Chowk is redefining it for a new generation by combining heritage with modern retail experiences.”

With Shaadi ka Mota Shagun, “we’re tapping into the emotional and economic scale of the wedding season. We are going beyond discounts and giving shoppers the chance to win prizes as grand as their celebrations. It’s our way of making their celebrations bigger and more memorable”.

As Old Delhi’s premium retail and cultural shopping hub, Omaxe Chowk seamlessly blends Chandni Chowk’s heritage with modern shopping comforts, creating the perfect destination that transforms festive shopping into unforgettable milestones. Linking the joy of weddings and festivals with the thrill of life-changing rewards, the Shaadi ka Mota Shagun campaign celebrates the spirit of togetherness and grandeur that defines the season.