Eco Hotels And Resorts Limited Expands into India’s Spiritual Tourism Market with New Hotel in Ayodhya

Ayodhya, March 11, 2026: Eco Hotels And Resorts Limited (BSE: 514402) has officially inaugurated its latest property in Ayodhya, marking a major strategic move into India’s booming religious tourism sector. The launch comes as the city experiences an unprecedented surge in visitors, driven by the global draw of the Shri Ram Janmabhoomi Temple. Data highlights a staggering trajectory for the pilgrimage site, with visitor numbers climbing from 57.5 million in 2023 to 160 million in 2024, and surpassing 230 million devotees in just the first half of 2025, the company said in a statement. 

The new hotel is designed to meet the high demand for professionally managed, premium accommodations that balance modern comfort with environmental responsibility. Located just five kilometers from the Shri Ram Janmabhoomi Temple with direct highway access, the property features 33 rooms, a rooftop restaurant, a landscaped lawn, and a swimming pool. In keeping with the spiritual nature of the destination, the hotel’s signature restaurant, “Sahar—Back to the Roots,” offers a “satvik” menu featuring fresh, vegetarian meals prepared without onion or garlic, alongside gluten-free breakfast options.

The expansion is set against a backdrop of rapid infrastructure development and economic growth in the region. The influx of domestic and international travelers is fostering a vibrant ecosystem for local MSMEs, artisans, and transport services. By integrating sustainable practices such as efficient resource management and responsible energy use, Eco Hotels And Resorts aims to provide a model for hospitality that respects both the environment and the city’s deep cultural heritage.

Vinod Kumar Tripathi, Chairman of Eco Hotels And Resorts Limited, emphasized the importance of this milestone for the company’s portfolio. “Ayodhya represents one of India’s most dynamic tourism markets. Launching our hotel here is a strategic step in expanding our footprint in spiritual and cultural destinations. We aim to deliver a premium hospitality experience while implementing eco-conscious practices that respect both the environment and the city’s cultural heritage,” Tripathi stated during the launch.

This latest opening strengthens the company’s presence in Uttar Pradesh’s tourism economy and adds to its diverse portfolio of eco-friendly brands, which includes The Eco, The Eco Grand, EcoXpress, The Eco Boutique, and EcoValue. As Ayodhya continues to evolve into a global pilgrimage hub, the company remains focused on addressing the gap in quality, sustainable infrastructure for pilgrims, leisure travelers, and group tours alike.