Greenlands Global Private Limited Appointed as Managing Partner for Big FM Realty’s ₹1,200 Crore Mixed-Use Development

Mumbai, March 11, 2026: Big FM Realty, the dedicated real estate vertical of Reliance Broadcast Network Limited’s Big FM, has officially strengthened its operational framework by appointing Greenlands Global Private Limited as the Managing Partner for its upcoming mixed-use development. This strategic move is designed to bolster the execution of a project projected to generate approximately INR 1,200 crore in revenue, marking a significant milestone in the broadcaster’s diversification into the property market.

The collaboration aims to merge the significant brand equity and financial backing of Big FM Realty with the technical proficiency of Greenlands Global. Under the terms of the agreement, Greenlands will take the lead on the complete sales, marketing, and Customer Relationship Management (CRM) mandate. Their responsibilities include brand positioning, demand generation, and managing the entire customer lifecycle, alongside overseeing channel partner networks to ensure the project becomes a premier destination in the region.

Driving this ambitious mandate is a leadership team boasting over 75 years of collective industry experience. The team is spearheaded by Nitin Shrivastava, a veteran with over two decades in strategic sales and project planning, and Jai Gupta, a specialist in business development and CRM with 17 years of experience. They are supported by marketing experts Manuj Sardana, who brings 15 years of brand-building expertise, and Bharat Sardana, who specializes in on-ground national marketing campaigns. This performance-driven leadership is expected to significantly accelerate sales momentum and project visibility.

Commenting on the appointment, a spokesperson for Big FM Realty emphasized the importance of the partnership in achieving their financial and operational goals. “Appointing Greenlands as our Managing Partner reinforces our commitment to operational excellence and structured growth. With this development projected at INR 1,200 crore, Greenlands’ expertise in strategy, brand building, sales, and CRM will play a crucial role in realizing the full potential of this landmark mixed-use development,” the spokesperson stated.

Nitin Shrivastava, Director & CEO of Greenlands Global Private Limited, expressed optimism regarding the venture’s integrated approach to market execution. “We are proud to partner with Big FM Realty for this significant mixed-use development. Our focus will be on building a robust sales ecosystem, strengthening brand positioning, empowering channel partners, and delivering a seamless and engaging customer experience. Through our integrated approach and end-to-end execution capabilities, we aim to contribute to the successful growth and long-term value of the project,” Shrivastava added.

This partnership signals Big FM Realty’s broader strategy of aligning with seasoned industry professionals to navigate emerging real estate markets. By leveraging external expertise for sales and development support, the firm aims to ensure execution excellence and establish a strong brand-led presence in the competitive mixed-use sector.