Open Spaces and Lifestyle-Driven Planning Redefine Bengaluru’s Housing Demand: SNN Raj Corp COO Anuj Jain
The way Bengaluru buys homes has changed quietly over the last few years.Earlier, most residential launches were competing on size. Bigger towers. Bigger clubhouses. Bigger promises. Every project brochure looked louder than the previous one. But somewhere along the line, buyers started looking beyond glossy renders and launch-day hype. Especially in Bengaluru. Now people ask different questions.
Will the Home still feel comfortable after five years? Is there enough sunlight? Can children actually play downstairs? Does the project feel cramped once all towers are occupied? Buyers today are paying attention to the lived experience, not just the sales pitch.That shift becomes very visible once you move towards South Bengaluru and the Hosur Road belt. The growth there has been steady for years now, but what’s interesting is the kind of demand coming in. This is not just investor-led activity. There are actual jobs driving the market.
Electronic City, Bommasandra, Jigani, Attibele, Hosur. The entire corridor has evolved into a serious employment and manufacturing zone. Offices, factories, warehousing, startups, tech parks, everything is expanding together and naturally, housing follows.
For SNN Raj Corp, this changing market has shaped the way the company approaches residential development today. The Bengaluru-based developer, founded in 1994, has delivered multiple residential communities across the city over the years including SNN Raj Lakeview, SNN Raj Serenity, SNN Raj Greenbay, SNN Raj Etternia and SNN Clermont also closely working on SNN Raj Bay Vista. What helped the brand stand out was never aggressive scale alone. Their projects gradually built recall because people actually continued recommending them after moving in. In Bengaluru real estate, that matters more than advertising.
Joining us today is Anuj Jain, COO at SNN Raj Corp., to discuss their latest landmark residential project SNN Raj High Gardens. He also shared valuable insights about Bengaluru’s changing residential market, why lifestyle-led communities are becoming more relevant today and how projects built around openness, usability and stronger community living are beginning to shape the city’s next phase of housing demand.
Before we begin, give us a brief sense of SNN Raj Corp’s journey so far. How many projects have you delivered till date?
We’ve delivered close to 13 major residential projects so far across Bengaluru, along with a few retail and commercial developments. Residential has always been our primary focus because that’s where we feel we can create the biggest long-term impact. Over the years, Bengaluru itself has evolved so much as a housing market. Buyer expectations today are completely different from what they were even five or six years ago. Earlier, projects were competing mostly on scale. Bigger towers, more amenities, larger clubhouses. But now people are paying much more attention to how a community actually feels once they move in.
That shift has influenced us a lot while planning our projects. We’ve always tried to build communities that feel more open, more livable and less congested. Even in our earlier developments, we consciously focused on larger central spaces, interaction zones and amenities that people genuinely use regularly instead of just adding features for marketing. We’ve also seen strong repeat buyers across projects, which honestly gives us confidence that buyers are connecting with the way we approach planning and community creation.
On the commercial side, we’ve done selective developments, mainly convenience retail, coworking and managed office spaces. Those have largely complemented our residential ecosystems rather than being standalone large-format office developments.
What is the new project that you’re currently focusing on?
The project we are currently seeing strong traction for is SNN Raj High Gardens.It was launched a while ago and we’ve already sold a major portion of the inventory, which has been encouraging. The project is strategically located on Hosur Main Road, between Electronic City and Hosur, and that entire belt is evolving very rapidly right now. The project has already seen strong traction in the market with a large chunk of inventory sold.
It’s the planning.Most apartment projects today try to maximise every possible square foot. High Gardens takes a different route. Nearly 70 percent of the space has been left open. That changes the feeling of the project completely once you walk through it. It doesn’t feel boxed in.
The project also puts unusual focus on outdoor community spaces. Not just decorative landscaping. Real usable spaces. There’s a large playground area, basketball court, tennis court, pickleball court and even a proper maidan-style open field where kids can play cricket or residents can simply gather in the evenings. That kind of space is becoming increasingly rare inside urban apartment developments because land economics usually don’t allow it anymore.
The location advantage adds another strong layer to the project. With companies and industrial activity growing rapidly across the Hosur and Electronic City belt, the area is seeing genuine end-user demand instead of short-term speculative buying. Upcoming infrastructure upgrades and metro expansion discussions towards Attibele are also strengthening long-term confidence around the corridor.
What makes this corridor interesting is that it’s not purely speculative growth. There’s actual economic activity already happening there. You have manufacturing hubs, industrial belts, large employers and office expansions already operational across the stretch. So the demand here is much more end-user driven. People are buying because they genuinely want to live close to where they work, not just because they expect future appreciation.
The project itself is a mid-segment development with around 802 units in a G+14 structure. Pricing currently starts around ₹90 lakh for a 2BHK and goes up to roughly ₹1.8 crore for larger configurations. From a pricing standpoint also, we feel it sits competitively within the market considering the scale, connectivity and future infrastructure coming into the area.
Over the last couple of years, this entire corridor has started seeing stronger attention because of expanding office activity, metro discussions and the overall southward growth movement of Bengaluru. Buyers today are thinking much more long term. They’re evaluating not just pricing, but infrastructure, commute, job access and overall quality of life together before making decisions.
Property consultants and market reports are increasingly talking about South Bengaluru and metro-led appreciation across corridors like Bannerghatta Road, Hosur Road and surrounding belts. Are you already seeing that shift on ground?
Definitely! In fact, on ground, the shift became visible much before reports started formally talking about it. South Bengaluru has always had a certain stability compared to many newer corridors because the ecosystem here is already established. You already have schools, hospitals, offices, retail infrastructure and strong residential communities functioning at scale. What infrastructure projects like the metro do is accelerate the value of an already active micro-market.
Recently, there have been reports suggesting certain South Bengaluru corridors could see 20 to 40 percent appreciation over the next few years because of metro expansion and infrastructure upgrades. Honestly, buyers are very aware of this now. People entering the market today are much more informed than before. They’re studying connectivity plans, office developments, infrastructure pipelines and long-term livability before purchasing.
For us, one important distinction in this belt is that the market is driven by real occupancy demand. Unlike certain pockets where investors dominate the market, here you have actual jobs already present. Around Hosur Road and nearby stretches, you have major industrial activity, companies like TVS, manufacturing clusters in Bommasandra, Jigani and Attibele, and now larger office developments coming in as well.
Even around the Rameshwaram Café stretch near Electronic City, there’s significant commercial activity happening. Companies like Siemens and Tally are expanding nearby. Sattva is developing large office infrastructure there too. So when people buy homes in these areas, they’re not only betting on future growth. They’re already seeing the ecosystem around them becoming stronger in real time.
Tell us more about the planning and amenities at SNN Raj High Gardens.
One thing we were very clear about from the beginning was that we didn’t want the project to feel overly dense. Today, buyers are becoming much more sensitive to space and openness. Once people actually move into a community, that’s what affects daily life the most. So we tried to preserve as much open space as possible within the development. Nearly 70 percent of the project is open space, which is becoming increasingly rare in urban developments today. We’ve also consciously kept the density relatively balanced at around 80 to 87 units per acre. That allows the project to breathe better. Residents don’t feel boxed in and common areas don’t feel overcrowded.
The clubhouse and lifestyle infrastructure are also a major focus area for us. But honestly, amenities today are no longer just about creating visual appeal for brochures. Buyers are evaluating whether these spaces will actually become part of their daily routine. We’ve already seen this in one of our earlier projects in Electronic City where the sports and recreational infrastructure ended up becoming a huge part of community life. A lot of buyers from that project have actually returned to purchase here as well.
So at SNN Raj High Gardens, we’ve built on that learning. There are badminton courts, indoor games, gym facilities, outdoor sports areas and larger gathering spaces, but what we’ve really tried to create is an active lifestyle ecosystem rather than isolated amenities.
What would you say is the biggest USP of the project from an amenities standpoint?
I think one of the biggest differentiators is the amount of actual usable outdoor space within the project. In many apartment developments today, you can create small amenities within compact pockets, but creating a genuinely large open playground inside a residential community is very difficult because it requires significant land allocation.
At SNN Raj High Gardens, we’ve been fortunate in that sense because the land profile allowed us to create a much larger central activity zone. We have dedicated basketball courts, tennis courts, a separate pickleball court and, apart from that, a very large maidan-style open ground. Residents can use it for cricket, running, frisbee or even community gatherings. There’s also an attached amphitheatre integrated into the space.
What we are increasingly seeing now is that lifestyle itself has become a major decision-making factor for buyers. Earlier, amenities were considered add-ons. Today, many families evaluate projects based on how much daily convenience and lifestyle support the community can offer.
Especially for parents, these kinds of ecosystems matter a lot. If coaching, sports activities and recreational spaces are all available within the gated community itself, it changes daily life quite significantly. Parents don’t want to spend hours driving children across the city after work. Convenience, safety and accessibility are becoming far bigger priorities than before, and residential projects are evolving around that reality.
What are the future plans for SNN Raj Corp going forward?
We currently have two very large projects in the pipeline and both are extremely important for us from a long-term positioning standpoint. One of them is coming up behind HSR Layout, which has become one of Bengaluru’s strongest startup and technology-driven residential ecosystems over the last few years.
This project is spread across roughly 30 acres with close to 2,000 homes planned. The scale itself is large, but more importantly, we’re trying to approach the overall experience very differently. The clubhouse alone is around 1.5 acres, and the focus again is heavily on lifestyle infrastructure, open spaces and community planning.
What makes this project especially exciting for us is the design collaboration involved. The architecture is being handled by Singapore-based architects SOG, landscaping is being done by a Vietnam-based consultant and the clubhouse has been designed by Studio HBA. So there’s a very strong international design influence shaping the project overall.
But beyond the consultants and specifications, what matters more to us is how the community eventually feels once completed. Buyers today are becoming very selective. They can immediately tell whether a project has been thoughtfully planned or simply maximized for inventory.
We’ve also delivered a project nearby earlier, and the response to that community has been very positive, especially from a resale and livability standpoint. In fact, our resale performance in that micro-market has been extremely strong compared to neighboring projects, and we believe that ultimately reflects how buyers perceive the quality of the overall experience after possession.
Bengaluru already has very large players like Prestige, Brigade and Sobha. How do you position SNN Raj Corp within such a competitive market?
Bengaluru is a very mature real estate market today, and naturally there are several very large developers operating across segments and geographies. But honestly, we’ve never tried to compete purely on scale. Our projects are positioned more like boutique communities where design, planning and livability take priority over sheer size.
I usually explain it this way. Domino’s is a massive brand, but sometimes people still prefer a smaller brick-oven pizza place because the experience feels more curated and personal. In some ways, our approach is similar. We focus heavily on planning quality, community interaction and how residents experience the space over years, not just during launch.
For example, in many of our developments, we consciously aggregate play areas and interaction spaces centrally because that naturally creates stronger social engagement within the community. Over time, these things actually influence how connected residents feel to where they live.
We’re also seeing that buyers increasingly value projects that age well. Resale value today is becoming a strong indicator of whether a project has truly succeeded beyond marketing. In some of the markets where we operate alongside larger developers, our resale values have remained extremely competitive because the final product has come out well and communities continue functioning strongly even years after delivery.
At the end of the day, buyers remember how a project feels after possession much more than how aggressively it was marketed during launch.
Do you see SNN Raj Corp remaining focused only on Bengaluru or are expansion plans also being explored?
Bengaluru will always remain our core market because this is where our understanding and execution strength has been built over decades. We understand the city deeply, from buyer behaviour to infrastructure movement to how different micro-markets evolve over time. At the same time, we are definitely evaluating expansion opportunities. Cities like Pune and Coimbatore are interesting to us because they’re seeing a similar combination of economic growth, infrastructure development and evolving residential demand. But right now, our immediate focus is on successfully launching and executing the upcoming Bengaluru projects that are already in the pipeline.
We’ve always preferred growing carefully rather than expanding aggressively just for the sake of scale. Real estate is ultimately a long-term business. Reputation compounds slowly, and one poorly executed expansion can damage years of trust built within the market. So our approach is to enter new cities only when we feel operationally ready and confident that we can deliver the same level of planning, quality and customer experience that people associate with us in Bengaluru today.
