Frido Launches New Experience Store at Vegas Mall in Dwarka
New Delhi, September 10, 2026: Ergonomic comfort and wellness brand Frido has launched its latest experience store at Vegas Mall in Sector 14, Dwarka, expanding the retail center’s lifestyle and wellness offerings. Situated on Basement 1, the new location allows consumers in West Delhi to engage directly with the brand’s physical product line, Vegas Mall Dwarka said in a press release.
The store features a wide array of products designed for daily physical well-being, including orthotics, ergonomic cushions, pillows, footwear, insoles, specialized chairs, mattresses, socks, and personal care items. The footwear collection includes walking shoes, casual designs, sandals, and arch-support footwear intended to address posture, sleep, travel, and mobility requirements.
Frido currently serves over 20 lakh customers across India and operates experience stores in major urban centers, including Pune, Hyderabad, Bengaluru, Mumbai, and Delhi. The brand focuses on creating tactile retail environments where shoppers can sample ergonomic solutions in person.
“We are delighted to welcome Frido to Vegas Mall,” said Ravinder Choudhary, Vice President of Vegas Mall. “The brand’s focus on comfort, wellness and innovative everyday solutions complements the evolving preferences of our consumers. The addition of Frido further strengthens our lifestyle and wellness retail mix and gives shoppers in Dwarka access to a differentiated brand experience under one roof. We look forward to creating more such retail opportunities that bring relevant and contemporary brands closer to our customers.”
