Omaxe Beauty Land Draws Over 4,000 Visitors to Chandni Chowk
New Delhi, September 24, 2026: Omaxe Chowk hosted Omaxe Beauty Land, a three-day beauty and lifestyle event, bringing together beauty brands, expert-led masterclasses, and interactive activities to Chandni Chowk. The initiative attracted more than 4,000 visitors, signaling consumer demand for experience-led retail formats in the regional market.
Participating brands included Swiss Beauty Select, Recode, Nykaa, Purplle, Ayouth Veda, and Vrishvrindaa, allowing consumers to explore emerging product lines and engage directly with retailers. The event was structured around three core themes: The Make & Glam Edit, The Style Edit, and The Glow Edit.
The programming featured a makeup masterclass by Karishma Chauhan Panwar, a styling workshop led by Swati Jha, and a beauty nutrition session hosted by Shivani Kandwal. These masterclasses were accompanied by participatory workshops, including crochet, jewelry design, potli decoration, bedazzling, and candle-making.
Jatin Goel, Executive Director of Omaxe Group, said, “The way consumers engage with beauty is evolving, with discovery, experimentation and experience becoming increasingly important parts of the journey. At Omaxe Chowk, we want to create destinations that reflect these changing interests and offer people more reasons to experience the space beyond conventional shopping. Omaxe Beauty Land is an extension of that vision, bringing the energy of the beauty and lifestyle community to Chandni Chowk and creating a platform for brands and consumers to connect in a more engaging environment. We see experiences like these as an important part of building Omaxe Chowk into a destination that continues to offer something new to its visitors.”
The three-day initiative forms part of Omaxe Chowk’s strategy to combine commerce, lifestyle programming, and interactive retail concepts within the historical commercial district. By hosting experiential events, the developer aims to transition the development beyond standard retail operations into a broader lifestyle and entertainment venue.
