Wellness vital element in home selection: Tata Housing survey

NEW DELHI: The “sensation and feeling of wellness” is priority for buyers, according to a Wellness Consumer Survey conducted by Tata Housing. A total of 69 per cent respondents rated it as “very important.”

The objective of the survey was to understand consumer insights into wellness and its impact on lifestyle choices. The survey indicated that consumers prefer wellness featured homes which assure quality, cleaner air and water, and an overall healthy atmosphere. Eighty-eight per cent f consumers are ready to pay a premium for wellness featured residences. Moreover, 46 per cent respondents associate ‘wellness’ with healthy living, a concept that the company promises to make available through its Wellness Homes.

On the announcement of the survey results, Brotin Banerjee, MD & CEO of Tata Housing, said, “We felt this was the right time to conduct the survey as India is and has been making positive global impact. The survey has resulted in some startling revelations about the consumer’s preference for wellness during the buying process.”

The survey suggests that a substantial section of the Indian populace is unaware of the existence of features aiding personal, social, emotional and career wellbeing in the luxury residential context with 45 per cent respondents indicating so. Sixty- three percent of the consumers are not aware of harmful electromagnetic fields created in residences due to electrical circuitry whereas 37 percent aware consumers are helpless and are waiting for a solution.

Conducted in October, the survey took a close look into the factors comprising healthy living and their priority for consumers while choosing a home. The research is based on an online study accumulating responses from 800 people across the nation in the age category of 25 and 40 years.