London Based YOO Worldwide Partners With Luxury Strategy-To-Sales Firm, SQUAREA, to Introduce Designer Residences to East India

Pune, December 5, 2023: London-based global design brand YOO Worldwide and luxury real estate advisory company SQUAREA, with offices in Pune and Dubai, have entered into a partnership to market branded residences for luxury and hospitality developers with their inaugural project being a luxury development in East India.

The partnership aims to bring together the joint capabilities of YOO Worldwide’s design and interior expertise along with SQUAREA’s expertise in luxury marketing and sales and HNI portfolio management.

The opening project of the YOO and SQUAREA partnership will also see the involvement of Philippe Starck, personally, and will become the third project in India carrying his signature design and innovation.

Commenting on the branded residences market, Aseem Agarwal – Co-founder of SQUAREA , explains, “Owning a branded residence is similar to owning super luxury cars or any designer products. It has become a social status, which India’s large affluent segment is looking to adopt. HNWIs are always looking at marquee properties, which differentiates them by their lifestyle”.

Commenting on YOO’s growth in the category, James Snelgar, Partner and Head of International Business Development at YOO, mentions, “Having pioneered branded design in the real estate space, YOO has become the single largest residential brand with over 100 residential projects globally, across 36 counties. India is increasingly important to this trajectory, given the present and ever emerging, affluent and design conscious market”.