ATS Homekraft Sells 340 Luxury Homes in Dwarka Express way for Rs 825 Crore, Targets End-Users

New Delhi / October 14, 2024: Realty company ATS Homekraft sold around 340 luxury homes in the first phase of its new project on Dwarka Expressway, Gurugram, for Rs 825 crore on strong demand from end-user customers. The company has launched this premium residential project ‘Sanctuary 105’ along the Dwarka Expressway in Sector 105 early this month, a statement from the company said.

The company received good response from the end-consumers and has been able to sell the entire 334 units launched in phase 1 of this housing project, which is spread over 13 acres. The company got expressions of interest from more than 700 customers who wanted to purchase from this project. The sale bookings value of these 334 units is Rs 825 crore, the statement added. 

Udaivir Anand, Managing Director of ATS Homekraft, said, “The company launched this new luxury housing project at an affordable rate to target end-users and first time homebuyers. Post-COVID, the Gurugram market has seen many new projects in a price bracket of more than Rs 5 crore per apartment. There has been very little supply in the Rs 5-crore category. We have tried to address this gap. The company will develop around 750 apartments in this project which has a built up area of 23 lakh square feet and a saleable area of over 16 lakh square feet.” 

Each tower only has two apartments per floor. The company would also develop 1.3 lakh sq feet high-street retail space within this project. The construction work has started on this project.

ATS Homekraft is an aspirational housing venture platform of the ATS Group and counts HDFC Capital as an equity partner. It is planning to launch more projects this fiscal year to tap strong housing demand across major cities in India.

Gurugram-based real estate brokerage firm V S Realtors (I) Pvt Ltd founder and CEO Vijay Harsh Jha attributed the complete sold-out of this new project on Dwarka Expressway within a few days to the brand value of ATS Homekraft and also at lucrative price offered by the company compared to other players in the same market.

ATS Homekraft’s parent company ATS Group has delivered more than 5 crore (50 million) sq ft till date and has 3 crore sq ft area under development across Delhi-NCR, Punjab and Mumbai markets, the statement added.